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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized. Marketplace.

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How to Pick the Best Ad Formats for Your Website

Brid.tv

The characteristics of ads can significantly impact the profitability of a publisher’s inventory. So to choose the best ad formats for their website, publishers need to consider factors such as how the placed ads impact the user experience, whether they fit with the website layout, and align with their monetization goals.

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How to Pick the Best Ad Formats for Your Website

Brid.tv

The characteristics of ads can significantly impact the profitability of a publisher’s ad inventory. To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. They can be static image ads or rich media with interactive elements.

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12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. You have plenty of options in that regard, but the easiest one is through mobile advertising. Marketplace.

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Best Advertising Practices for App Developers to 10X Revenue

Monetize More

While non-advertising models like subscription models and paid apps can bring you a sustainable flow of revenue, in-app advertising is on a whole different level & you can outpace the revenue of other app monetization models if you partner with the right AdTech company. Now, you’re trying to find the best way to monetize it.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. They play before, during, or after video content.