VideoWeek

NOVEMBER 10, 2023

AdSense will also transition from primarily paying publishers per click to the display industry standard of paying per impression, with the intention of providing a way to pay publishers for their ad space across Google’s products and third-party platforms, and comparing with their other technology providers.

Video Ads 52

Video Ads Impressions Viewability Media 52

Single Grain

NOVEMBER 14, 2023

Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity. You can also run call-only ads, and shopping ads.

Ad network 98

Ad network Conversion CPC CPM 98

illumin

JULY 5, 2024

Programmatic advertising is an automated system that facilitates the buying and selling of ad space through real-time auctions. Pfizer introduces its own generative AI to aid its advertising Pharmaceutical giant Pfizer introduced its own generative AI platform called “Charlie” in early 2024.

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92