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Automatic Redirects Flood Video Ad Space (and it’s Just Getting Started)

Ad Monsters

This, of course, brings up the question of CTV. It’s unlikely that consumers will click on ads, visit landing pages, and fill out forms from their smart TVs. The post Automatic Redirects Flood Video Ad Space (and it’s Just Getting Started) appeared first on AdMonsters. Is that channel safe?

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Ad Exchange: What Is It & How Does It Work?

MNTN

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

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Programmatic advertising trends to watch in 2024

illumin

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

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Xperi Gears Up for In-Car Video

VideoWeek

. “If the car knows you’re going to be coming close to a Starbucks on your journey, HD Radio can pop-up a 50 percent off Starbucks coffee coupon,” explains Cosgrave. ” Car companies can also sell their own ad space, according to Cosgrave, creating opportunities for pre-roll ads when the screen is launching.

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Benefits of Native Ads in Today’s Digital Marketing Mix

Martech Series

For a specific niche with a small target audience, such ads are usually not recommended. If you want to use native ads for your business, native advertising platforms can help. These platforms arrange publisher pipelines and work with companies looking for ad space. Some of the popular tools to create native ads are: 1.

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The Top 5 Ad Sizes That Generate the Most Revenue in 2023

Monetize More

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Its compact size makes it an ideal choice for websites with limited ad space.

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Here’s What You Missed at NewFronts — and What to Expect at Upfronts

MNTN

Up next is the big one: upfronts, which kick off May 15th, have already inspired discussions about ratings measurement and the future of various ad-supported streaming offerings. Which is to say, there’s a lot to catch up on. The channel will feature 30-minute segments made up of clips of O’Brien’s most popular moments.

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