Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Finally, the user on the publisher’s website sees the ad from the winning bid.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Automatad Inc.

FEBRUARY 9, 2023

market alone, banner ad spending is expected to reach 81.3 Thus, as a publisher, you need to pay extra attention to optimizing your banner ads to increase the value of your digital real estate. These ad spaces can be bought and sold through ad networks or direct negotiations between advertisers and publishers.

Banner 52

Banner Viewability Ad Space Real Estate 52

MNTN

MARCH 6, 2025

Here are a few big ones to consider: Netflix Once a purely subscription-based platform, Netflix now offers an ad-supported tier, giving brands access to high-value audiences watching premium, on-demand content. While inventory is still limited, Netflixs vast subscriber base makes it a growing player in the OTT ad space.

Advertising 52

Advertising Audience Impressions Retargeting 52