Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Programmatic ad buying is also used for CTV, digital radio and out-of-home (OOH) advertising.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Martech Series

FEBRUARY 23, 2023

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers. In fact, 85% of CPG brands are planning to move additional marketing dollars toward retail media networks.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Ad Monsters

MAY 13, 2024

These campaigns are historically given priority for TV placement, resulting in non-political advertisers being bumped to later months with more ad space.

Advertising 111

Advertising Ad Space Entertainment Retail 111

illumin

JANUARY 16, 2024

Alongside the predominance of short-form video, here are some other key Meta advertising trends for 2024: AI and retail take priority As economic uncertainty continues to be a top concern for consumers and advertisers alike, commerce and retail are emerging as a steady ground to walk while the financial landscape evens out.

Advertising 104

Advertising Retail Impressions Ad Space 104

VideoWeek

NOVEMBER 27, 2024

” Car companies can also sell their own ad space, according to Cosgrave, creating opportunities for pre-roll ads when the screen is launching. “It’s not exactly clear how much advertisers are willing to pay or invest for ads to run in a car,” he says.

Entertainment 52

Entertainment Pop-Up Manufacturing Ad Space 52

Basis

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers.

Video Ads 96

Video Ads Retail eCommerce Ad Space 96

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Building a DSP also allows companies to optimize the demand path, avoid exchange bias, occupy niche verticals, and gain new clients with ad fraud detection and other security mechanisms.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Given these encouraging figures from 2022, we anticipate that this year’s Black Friday and Cyber Monday will continue to be successful for retailers, with increased sales and heightened website traffic. Let’s dive in!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Martech

JANUARY 11, 2024

With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. “In today’s noisy online world, email stands out as the key to capturing both intention and attention,” said Jon Beck, CRO of marketing technology platform LiveIntent.

Marketing 127

Marketing Cookies Machine Learning MarTech 127

MNTN

JANUARY 6, 2025

Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 3: Select Your Platforms : Choose OTT platforms like Roku , using MNTN to access premium ad-supported streaming services effortlessly.

Advertising 52

Advertising Retargeting CPA Audience 52

Digiday

JUNE 19, 2022

The European Commission opened its investigation last year to determine whether or not the company was restricting its competitors’ access to ad space and user data on the platform. However, Google will certainly have to do more to have the investigation dismissed than this YouTube ad play.

Advertising 68

Advertising Fashion Entertainment Retail 68

Martech

JULY 20, 2021

In recent years, Fyllo has assembled a number of media, retail and regulatory solutions around its Fyllo Compliance Cloud, providing ways for marketers in a highly regulated market to reach recreational users of cannabis, as well as users of cannabidiol (CBD) products. Collectively, we stand together to advocate for change.”

Electronics 108

Electronics MarTech Audience Ad Space 108

Basis

OCTOBER 20, 2022

What the Kroger-Albertsons Merger Means for the Retail Media Landscape [:04]. The combined strength of these behemoths could reach an estimated 85 million households nationwide—and upend the retail media network space in the process. Everything is an ad network these days! This in-depth piece touches on all the details.

Advertising 52

Advertising CPM Marketing Retail 52

Ad Monsters

MAY 27, 2024

The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context. The ad is downloaded to the programmatic exchange via a dedicated platform. and decides on a budget.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

MNTN

FEBRUARY 6, 2024

Using an advertising platform like MNTN Performance TV will allow you to display your ads across a variety of similar ad-supported streaming services. Purchasing Ad Space : Once you’ve chosen your platform(s), you need to buy ad space. This involves scheduling when and where your ads will appear.

Advertising 98

Advertising Retargeting CPA Audience 98

Brid.tv

SEPTEMBER 25, 2024

Similarly, with over half of the global traffic coming from mobile the last few years, it’s no surprise that mobile video ads had an average CPM of $11 in the US last year. Seasonality — Demand for ad space can fluctuate throughout the seasons. For instance, CPM rates tend to increase during the holiday season.

CPM 52

CPM CPC Advertising CPA 52

Clearcode

NOVEMBER 21, 2023

Also the non-typical verticals like retail media is quite common nowadays, and telco industry, even banking companies are looking more and more towards even marketing technology, so the range is quite wide. It’s, kind of, moved with the times, as you said before there’s a lot happening with retail media, streaming, telcos as well.

MarTech 97

MarTech Conversion Retail Media 97

Martech

JULY 12, 2023

Nine of the top ten retailers, including Walmart and Kroger, have now activated their accounts on Threads, according to the National Retail Federation. Dig deeper: Microsoft ad platforms end support of Twitter Will Threads have ads? Marketers don’t currently have the option to purchase ad space on Threads.

Marketing 98

Marketing Retail Fashion Conversion 98

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Digiday

JUNE 1, 2022

This is in contrast to media agencies’ preference to build “beneficial relationships” with supply-side players that grant them either technical benefits when it comes to laying their hands on the most favored ad space. That’s a different way to think of the SSP than has traditionally been thought of in ad tech.

Ad Tech 89

Ad Tech Impressions Data Management Platform Media 89

Single Grain

APRIL 12, 2023

Use Bold Contrasts and Engaging Typography Ad creatives should use contrasting colors and engaging typography to stand out and capture the viewer’s attention. The average conversion rate from retargeting in retail is increased by nearly 20% with the help of retargeting campaigns.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Digiday

FEBRUARY 21, 2023

search ad revenues, according to eMarketer. At Gupta Media, e-commerce and retail clients are shelling out about 30% of their ad budgets on paid search. There are many ways people can find brands and products now, and advertisers are reconsidering what the future of search could mean for advertising.

Advertising 72

Advertising Search Advertising Agency Conversion 72

VideoWeek

OCTOBER 11, 2024

Digital ad revenues continued to grow, reaching £280 million, and are projected to top £300 million this year. PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. Read more on VideoWeek. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

VideoWeek

JANUARY 13, 2023

Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. She declined to provide numbers but claimed a “broad swath” of advertisers are involved, including consumer packaged goods, automotive, retail and luxury brands.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Digiday

SEPTEMBER 13, 2022

“The OOH CPM will continue to rise and we are seeing sellouts in some boards we wanted to buy for Q4,” Song said in an email, adding that ad space along transit, especially New York City subways, is already selling out, rendering it unavailable for months. Chong too said client interest in OOH has been across the board.

Marketing 69

Marketing Advertising Retargeting Fashion 69

Single Grain

JULY 20, 2021

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Obviously, in recent months, people have developed new online media consumption and shopping habits.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digital Remedy

JULY 5, 2023

While last-touch attribution has long been the “go-to” measurement method, marketers now need to explore different attribution methodologies, given the increasingly fragmented media space and evolving consumer journey. Today, a person can be exposed to a brand’s ad across numerous platforms and devices before purchasing.

Conversion 52

Conversion Ad Space Impressions Audience 52

MNTN

OCTOBER 7, 2024

You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs). For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring. There are only a couple hundred throughout the United States.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs). For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring. There are only a couple hundred throughout the United States.

CPM 52

CPM Advertising Audience Brand Lift 52

Single Grain

JANUARY 15, 2024

By selling ad spaces across its various platforms, it capitalizes on its massive reach without directly selling services or products. By offering a suite of marketing, sales, and service software, they’ve created a recurring revenue stream that’s both scalable and sustainable.

Education 52

Education Ad Space Entertainment Retail 52

MNTN

SEPTEMBER 19, 2024

Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. It allows you to buy ad space across multiple ad exchanges in real time. In contrast, a DMP doesn’t handle the acquisition of ad space.

Data Management Platform 40

Data Management Platform Demand Side Platform Audience Ad Space 40

MNTN

SEPTEMBER 19, 2024

Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. It allows you to buy ad space across multiple ad exchanges in real time. In contrast, a DMP doesn’t handle the acquisition of ad space.

Data Management Platform 40

Data Management Platform Demand Side Platform Audience Ad Space 40

Digital Remedy

DECEMBER 3, 2021

While last-touch attribution has long been the “go-to” measurement method, marketers now need to explore different attribution methodologies, given the increasingly fragmented media space and evolving consumer journey. Today, a person can be exposed to a brand’s ad across numerous platforms and devices before making a purchase.

Conversion 52

Conversion Ad Space Advertising Impressions 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. of US digital ad spending.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Oko

JULY 23, 2024

For those of us with fond memories of these retail hubs it can be pretty sad, but one thing is clear: you wouldn’t want to set up a business there. All of this means that ads are more relevant and engaging, which leads to more conversions. The people and the money have gone elsewhere.

Ad Exchange 52

Ad Exchange Click Through Rate Fill rate Impressions 52