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Use Bold Contrasts and Engaging Typography Ad creatives should use contrasting colors and engaging typography to stand out and capture the viewer’s attention. 1) Retargeting and Remarketing Retargeting and remarketing are terms that are commonly used interchangeably, but in reality, they have distinct differences.

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1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. How will these marketplaces deliver these ads?

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