Digital Remedy

DECEMBER 20, 2022

1 While 2023 will bring even more growth, advertisers will be looking for more capabilities around measurement and optimization and ROI generation. Ad Spend Forecast. 2 Despite the economic downturn, large ad spend declines were limited to certain markets and are not reflective of the overall industry’s health.

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Ad Space Ad Tech Audience ROI 52

MNTN

JANUARY 22, 2025

This auction-based approach leads to a more efficient use of ad budgets and higher ROI. Expanded Inventory Access Ad exchanges connect advertisers to a vast range of inventory from multiple publishers, including premium content providers.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Was it the creative? Where it ran? When it ran? Who saw it?

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Advertising Marketing Ad Exchange Retail 119

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

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MNTN

MARCH 6, 2025

OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content. Unlike the spray-and-pray approach of linear television , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. Learn more about Netflix advertising.

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Advertising Audience Impressions Retargeting 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Advertising Demand Side Platform Ad Exchange Impressions 97

AdPushup

JUNE 24, 2022

Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI. Contrary [.].

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Demand Side Platform Ad Space ROI Audience 52

Martech Series

FEBRUARY 27, 2023

So, we are thrilled to bring Hang My Ads into the mix and immediately up-level our mobile offering in terms of inventory and audience access, as well as cutting edge technology and services.

Mobile Ads 80

Mobile Ads ROI MarTech Ad Space 80

Clearcode

JULY 13, 2023

Examples of SSPs and Ad Exchanges that Clearcode has Built What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is an advertising technology platform used by digital publishers to manage, sell, and optimize their advertising inventory (ad space). Used mainly by publishers to sell their ad inventory.

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Ad Exchange Header Bidding Ad Space Ad Inventory 84

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech. Ways to learn more about adtech.

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First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

JUNE 13, 2024

Google’s suite of advertising tools, including Google Ads and Google Analytics, provides a robust framework for tracking performance and adjusting strategies in real-time. These platforms also offer machine learning capabilities to automate and optimize ad placements to maximize return on investment (ROI).

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Marketing Machine Learning Ad Server Video Ads 119

Martech

JANUARY 11, 2024

With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. As marketing teams begin to see positive outcomes like increased engagement, open rates, and ROI for advertising campaigns, internal teams will also reap the benefits.

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Marketing Cookies Machine Learning MarTech 128

Ad Monsters

SEPTEMBER 5, 2024

In such cases, it’s advantageous to have multiple buyers bidding on your ad slots. This scenario, known as bid density , focuses on increasing the number of buyers interested in purchasing your ad space. You should encourage media buyers to secure ad slots and submit more attractive bids than competitors.

CPM 105

CPM Impressions CPA Affiliates 105

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form. Here is how the process works: 1.

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Ad Exchange Ad Inventory Ad Space Ad network 64

Digital Remedy

MAY 14, 2024

Advertisers can allocate spend based on user engagement with ads, like tracking viewers, visitors, clicks, and conversions to determine the efficacy of each piece of content and get real-time feedback on which ads perform the best, allowing for quick adjustments to maximize engagement and ROI.

Media 105

Media Audience Conversion Rate Affiliates 105

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads. How much does RTB cost? Why use RTB?

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Demand Side Platform Ad Exchange Ad Space CPM 52

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. According to Statista , the video ad revenue worldwide in 2023 is $176.63

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Video Ads Advertising Viewability ROI 52

MNTN

AUGUST 5, 2024

In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

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Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

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Ad network Ad Exchange Ad Space Audience 52

VideoWeek

JUNE 17, 2024

Google, Meta, TikTok, and others have all been using AI to help brands scale with better ROI as well as making campaign management more effective for advertisers. The other area that AI has had a significant impact on is media.

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Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

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Digital Remedy

MARCH 31, 2023

The goal is simple: to get ad space on the most relevant channels to your target audience at the most optimal time — all for the least amount of spend. Ensure that your ad buys are delivering a solid ROI and expand your market size by choosing who you want to deliver your ads to.

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Media Ad Space Demand Side Platform ROI 52

The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. Choose the Right Ad Formats : Select ad formats that resonate with your audience and align with your campaign goals.

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Ad Tech Machine Learning Ad Click Ad Targeting 100

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

Agility Ads

MARCH 18, 2022

Rather than setting up an established date, location, or time for an ad to run and then running the ad, you use software to establish an algorithm of who, when, and where you target. Programmatic advertising aims to place your ad to the right person at the right time and place.

Healthcare 52

Healthcare Advertising ROI Audience 52

Monetize More

JULY 19, 2022

This is what happens in Server-Side Header Bidding: User enters URL to visit website and browser loads the page The header bidding script embedded in the site’s coding sends a request to the ad server The server sends bid requests to ad exchanges, SSPs, and advertisers. How to select the best Server-Side Header Bidding Provider?

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Ad Monsters

DECEMBER 21, 2023

By integrating JavaScript code into a website’s header, this technology enables publishers to simultaneously offer ad space to multiple buyers, enhancing transparency and fostering competition among demand sources. Unlike before, ads generated revenue regardless of visibility; advertisers now prioritize viewable impressions.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Brid.tv

SEPTEMBER 25, 2024

Advertisers pay for each acquisition e.g., a sale or sign-up that comes from the placed ad on the publisher’s website. This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52

MNTN

JANUARY 6, 2025

Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 3: Select Your Platforms : Choose OTT platforms like Roku , using MNTN to access premium ad-supported streaming services effortlessly.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

NOVEMBER 11, 2019

The ROI improvements in your content marketing, with the help of these tools, can be mind-blowing: Vestory suggests that marketers can expect up to a 600% increase in website leads and a 300% increase in engagement by using their AI-powered content marketing platform. How much ad space inventory to buy. Dive Deeper: .

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Machine Learning Marketing SEO ROI 76

Digiday

JULY 26, 2022

Everything it takes to get a message out — paper, postage, transportation and ad space — has become more expensive in 2022. For instance, some direct-to-consumer e-commerce brands enjoy significant ROI from printing and mailing a monthly catalog that sparks discovery. And that isn’t likely to change any time soon.

Marketing 75

Marketing Display Advertising Audience Ad Space 75

NewProgrammatic

APRIL 6, 2022

It helps determine which platforms, what keywords, and what configurations bring the best conversion rates and the highest ROI. This of course requires some increased ad budget, but such knowledge coming from a trial and error method could only become advantageous. Intent-based targeting allows brands to display ads more effectively.

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Search Advertising Advertising Conversion Rate Audience 85

MNTN

JULY 23, 2024

That sort of customized hyper-local targeting provides major efficiency gains compared to traditional TV models, under which you would have to purchase ad space for an entire designated market area (DMA). Creative Production Costs You need compelling ads that tell a story and showcase the value proposition of your products or services.

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Advertising Ad Space Banner Audience 52

MNTN

JULY 23, 2024

That sort of customized hyper-local targeting provides major efficiency gains compared to traditional TV models, under which you would have to purchase ad space for an entire designated market area (DMA). Creative Production Costs You need compelling ads that tell a story and showcase the value proposition of your products or services.

Advertising 52

Advertising Ad Space Banner Audience 52

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? The primary function of a DSP is to purchase ad inventory. If the DSP wins the bid, the ad is served to the user’s device in real time.

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Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads.

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