Ad Monsters

SEPTEMBER 5, 2024

Steps to Create Ad Monetization Strategy Set Metrics That Matter In CTV/FAST advertising, you will focus on the revenue generated from your ad pod — a commercial break of a specific length. So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it.

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Brid.tv

SEPTEMBER 25, 2024

Advertisers pay for each acquisition e.g., a sale or sign-up that comes from the placed ad on the publisher’s website. This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. Why Use CPM? How to Calculate CPM?

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Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup. How to select the best Server-Side Header Bidding Provider?

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Ad Beat

DECEMBER 10, 2019

In today’s post, let’s go over a few ways in which you can make video work in your favor: Choose the right video ad format: In order to best deliver your video content to your target audience, it’s important to understand which format is the most suitable for your marketing campaign. Source: Facebook Business.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Mobile ads: These are ads displayed on mobile devices.

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MNTN

JANUARY 6, 2025

Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 3: Select Your Platforms : Choose OTT platforms like Roku , using MNTN to access premium ad-supported streaming services effortlessly.

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Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

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Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

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AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers.

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Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. Work With Us What Is Programmatic Advertising?

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Monetize More

SEPTEMBER 30, 2022

While there are plenty of gems in the ad tech field, the best thing about them is that they are complemented by a healthy substrate of demand from Google, Amazon, and other whales. Do this and you’ll be bringing in maximum ad revenue consistently. Rewarded video ads are a great way to drive more revenue from your users.

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Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Here is an example of a programmatic display ad! See here below to check on an example of an in-display ad!

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Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. After all, no consumer loves the idea of their screen time being interrupted by an ad.

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Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Programmatic advertising utilizes algorithms to get your ads in front of your audience.

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InMobi

JUNE 8, 2018

The percentage of firms worried about fraud specifically on their video ad networks rose from 33 percent in 2017 to 48 percent this year. The questions for everyone in the digital ad space then becomes, what can be done to combat ad fraud, and can it ever be stopped for good?

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Adtelligent

DECEMBER 29, 2020

This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms.

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Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Here’s how publishers can maximize their Q4 revenue.

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Automatad Inc.

MARCH 20, 2024

Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI.

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Automatad Inc.

MARCH 20, 2024

Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI.

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AdvertiseMint

FEBRUARY 22, 2024

Facebook rewards ads that resonate with users by offering lower costs and better placement. High-quality ads with compelling content and visuals tend to perform better and cost less. Ensuring your ads are relevant to your target audience is key to maximizing ROI and minimizing costs. Competition. Real-time optimization.

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RevX

MARCH 31, 2022

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel. The best part about it?

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Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads.

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Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

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Single Grain

AUGUST 3, 2023

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

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Single Grain

AUGUST 2, 2023

By this time you’ve probably already watched the whole Poo-Pourri video ad and see that, once again, they achieve this remarkably! Action The ultimate goal of your YouTube ad is to drive action. Ambivalence can lead to lost opportunities and diminished ROI. Remember, it’s not just about making a snappy video.

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MNTN

FEBRUARY 6, 2024

Using an advertising platform like MNTN Performance TV will allow you to display your ads across a variety of similar ad-supported streaming services. Purchasing Ad Space : Once you’ve chosen your platform(s), you need to buy ad space. This involves scheduling when and where your ads will appear.

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MNTN

OCTOBER 7, 2024

You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs). Ad Length and Format These can also influence your costs. Learn more about CTV ad specs and formats. There are only a couple hundred throughout the United States.

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MNTN

OCTOBER 7, 2024

You’ll also have to purchase linear ad space in large chunks, which typically consist of entire designated market areas (DMAs). Ad Length and Format These can also influence your costs. Learn more about CTV ad specs and formats. There are only a couple hundred throughout the United States.

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AdvertiseMint

JANUARY 24, 2024

By automatically displaying your ads to people who are most likely to care based on their interests and habits. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. This means better ROI for your digital advertising campaigns. PubMatic PubMatic stands out as a leading ad platform.

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Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc.

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Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

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Brid.tv

AUGUST 31, 2022

Expanding into the OTT space has never been easier , so there’s no room for excuses anymore. And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. OTT advertising handles video ad serving similarly to how it’s done on the web, but with more limitations.

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SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. They upload their creative assets, such as customized display banners or video ads.

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MNTN

SEPTEMBER 30, 2024

Learn More: CTV Video Ad Specs & Formats: Complete Guide Measure Your Performance After your ad campaign goes live, use Netflix Ad Manager to monitor its performance. If users choose to opt out of behavioral advertising, they will still encounter ads, but these will not be tailored using data from external behaviors.

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MNTN

SEPTEMBER 30, 2024

Learn More: CTV Video Ad Specs & Formats: Complete Guide Measure Your Performance After your ad campaign goes live, use Netflix Ad Manager to monitor its performance. If users choose to opt out of behavioral advertising, they will still encounter ads, but these will not be tailored using data from external behaviors.

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Advertising Marketing CPM Audience 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Adtelligent Out-stream video ad formats.

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