illumin

NOVEMBER 7, 2024

TikTok is pushing the envelope on search advertising. Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio.

Search Advertising 105

Search Advertising Ad Space Conversion Ad Tech 105

NewProgrammatic

APRIL 6, 2022

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. Most popular search engines can be too competitive.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

Digiday

FEBRUARY 21, 2023

The bottom line There are many ways people can find brands and products now, and advertisers are reconsidering what the future of search could mean for advertising. There’s more excitement surrounding the future of search advertising than there are ad dollars to spend on it.

Advertising 72

Advertising Search Advertising Agency Conversion 72

Clearcode

NOVEMBER 22, 2022

According to comments from AT&T executives, the telco gave up on its plans to become a dominant player in the digital advertising industry. SingTel acquired Amobee, an AdTech company that helps advertisers purchase ad space across websites and mobile devices, in 2012 for $321 million. Why Did SingTel Sell Amobee?

Communications 94

Communications Ad Space Search Advertising Media 94

The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Single Grain

APRIL 12, 2023

Use Bold Contrasts and Engaging Typography Ad creatives should use contrasting colors and engaging typography to stand out and capture the viewer’s attention. Paid social media ads allow businesses to target specific demographics, interests and behaviors to reach their ideal audience.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

NewProgrammatic

MARCH 29, 2022

For advertisers, it means that they could narrow their targeting even more and contextually try to interest a specified type of viewer. Search advertising possibilities. Intent-based ads. The researchers expect both of those values to rise in the following years.

Advertising 64

Advertising Audience Cookies Brand Awareness 64