Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Monetize More

DECEMBER 13, 2022

When it comes to video monetization, Pod Bidding is a force to be reckoned with. It’s hard to come across an HTML5 video player that doesn’t support the format. In fact, Pod Bidding is easily the most widely used video ad format for publishers and live streamers alike. How to customize an ad pod?

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

Brid.tv

DECEMBER 2, 2022

Interstitial display ads have a higher level of engagement than regular banners. Key Characteristics: High level of engagement Very intrusive but attention-grabbing High impression and conversion rates High demand among advertisers Offers more ad space for more detailed creatives. Rich Media Ads. Rich Media Ad.

Mobile Ads 88

Mobile Ads Video Ads Banner Rich Media 88

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Martech

JUNE 13, 2024

Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content. The advanced targeting and analytics capabilities come at a premium and the high competition for ad space can drive up costs.

Marketing 124

Marketing Machine Learning Ad Server Video Ads 124

Basis

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Video Ads 98

Video Ads Retail eCommerce Ad Space 98

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized. Marketplace.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. What factors affect RPM?

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Frequence

FEBRUARY 8, 2022

Programmatic buying has leveled the playing field and allowed small businesses to compete with big-name brands – all while removing the friction that was previously required to buy targeted digital video ad space.

Ad Space 52

Ad Space Display Advertising Video Ads Advertising 52

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Playwire

APRIL 20, 2023

Key Points Navigating video advertising can be a challenge, but the rewards in revenue make it a worthy investment for many publishers. There are a number of excellent video ad monetization platforms across the ad tech industry, each of which provides unique benefits as well as limitations.

Advertising 52

Advertising Ad Space Ad Tech Video Ads 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Brid.tv

APRIL 3, 2023

A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space. For instance, if the floor price for a video ad is set at $2.00 or more per thousand impressions can purchase that ad space.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

Ad network 52

Ad network Mobile Ads Banner Non-Profit 52

Brid.tv

MARCH 16, 2023

Interstitial ads are also a commonly used type but are known to be disruptive to users, as they appear before the user can access the landing page of a website. Video Ads — Video ads are an excellent way to increase user engagement. Monetize with outstream ad units for maximum ad viewability.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Single Grain

MAY 24, 2023

Through effective targeting and strategic ad campaigns, social media advertising can help businesses establish a strong online presence and boost brand recognition, ultimately driving engagement and increasing sales. 8) YouTube, Facebook and LinkedIn are the top 3 sites that marketers use to upload organic videos and video ads.

Media 98

Media Advertising Video Ads Brand Awareness 98

Brid.tv

APRIL 4, 2024

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website How to Implement Video Ads on Your Website?

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Brid.tv

SEPTEMBER 25, 2024

It’s much easier to calculate than any other KPI and gives you straightforward benchmarks to optimize your ad spend as you scale. is the market standard — CPM is a widely used pricing model in the industry, especially for video ads. Seasonality — Demand for ad space can fluctuate throughout the seasons.

CPM 52

CPM CPC Advertising CPA 52

Ad Monsters

SEPTEMBER 5, 2024

Steps to Create Ad Monetization Strategy Set Metrics That Matter In CTV/FAST advertising, you will focus on the revenue generated from your ad pod — a commercial break of a specific length. So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it.

CPM 105

CPM Impressions CPA Affiliates 105

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Focuses on increasing user lifetime value.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Native Ads. Marketplace 2. Australia $11 $6.5

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. What factors affect RPM?

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Martech Series

SEPTEMBER 19, 2022

InMobi Commerce allows retailers to participate in this impactful product discovery method by powering immersive experiences through high-impact native video products. Recent data suggests that shoppers who watch a product video are 85% more likely to purchase.

Retail 88

Retail Media Electronics eCommerce 88

Ad Beat

DECEMBER 10, 2019

In today’s post, let’s go over a few ways in which you can make video work in your favor: Choose the right video ad format: In order to best deliver your video content to your target audience, it’s important to understand which format is the most suitable for your marketing campaign. Source: Facebook Business.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Brid.tv

APRIL 17, 2024

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space is “forwarded” to an auction. To achieve maximum ad yield, publishers must ensure that their ad space is fully covered.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. However, including both video and display ads on a website helps diversify their revenue streams.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Automatad Inc.

JANUARY 15, 2024

Share Tweet Share Programmatic video ads have seen massive growth in recent years, and this growth is fuelled by one factor, which is “People love videos.” enjoy and prefer video content. This truth can’t be denied and is why global video ad spending stays at $60 million now.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Ad Monsters

MAY 27, 2024

The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context. The ad is downloaded to the programmatic exchange via a dedicated platform.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

OpenX

SEPTEMBER 11, 2024

Rather than downloading the file like traditional video ad serving, we stream it , allowing for almost instant loading by encoding multiple versions of a video file at different bitrates and resolutions to fit various network conditions. For audiences, adaptive streaming is a dramatic improvement over traditional ad serving.

Conversion Rate 52

Conversion Rate Video Ads CPC Ad Server 52

InMobi

SEPTEMBER 15, 2016

In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever changing mobile tech industry. Why do you rely on video ads to monetize your game?

Conversion Rate 52

Conversion Rate Video Ads Ad Space Mobile Ads 52