Martech

JULY 10, 2024

TikTok implemented new restrictions on ads targeting U.S. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. The post TikTok tightens restrictions on teen ad targeting, boosts AI transparency appeared first on MarTech.

Ad Targeting 100

Ad Targeting MarTech Audience Advertising 100

AdExchanger

OCTOBER 27, 2023

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger.

Ad Targeting 113

Ad Targeting Advertising 113

AdExchanger

AUGUST 7, 2024

The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the Games, according to data NBCU shared with AdExchanger earlier this week. The post How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics appeared first on AdExchanger.

Ad Targeting 101

Ad Targeting Agency Media Advertising 101

AdExchanger

APRIL 17, 2024

YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger.

Ad Targeting 93

Ad Targeting Advertising Media 93

AdExchanger

JUNE 6, 2024

A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round.

Ad Targeting 109

Ad Targeting Ad Tech Advertising 109

Exchange Wire

NOVEMBER 4, 2024

News in brief: Paramount Faces Ad Targeting Lawsuit; Amazon Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards Paramount Faces Ad Targeting Lawsuit Paramount has been hit with a class action lawsuit over allegedly tracking their subscribers’ viewing history and sharing with Meta [.]

Ad Targeting 52

Ad Targeting Retail 52

AdExchanger

JUNE 22, 2023

Disney has its hands full bringing Hulu's ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the The post Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+ appeared first on AdExchanger.

Ad Targeting 112

Ad Targeting Ad Server 112

AdExchanger

OCTOBER 20, 2023

More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge. The post CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not appeared first on AdExchanger.

Ad Targeting 106

Ad Targeting Audience 106

VideoWeek

OCTOBER 24, 2024

Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting. The former is particularly interesting.

Ad Targeting 52

Ad Targeting GDPR Ad Tech Advertising 52

AdPushup

DECEMBER 24, 2022

As a publisher, you want to make sure your ad targeting is effective in order to maximize your revenue. But what are the pros and cons of different ad targeting methods? Read on to find out more. While shopping on an online platform, you checked out a pair of shoes. But didn’t purchase it and [.].

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Ad Targeting Ad Ops Ad Tech 98

Adweek

JANUARY 12, 2023

Many people can recall anti-drug messages from their youth--if you grew up in the U.S. in the 1980s or '90s, the Just Say No or DARE campaigns may come to mind. But analysis has since shown that those popular slogans largely failed to prevent drug use among young people. A new anti-drug campaign in Sweden.

Ad Targeting 271

Ad Targeting 271

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. As businesses struggle to adapt to the increasing complexity of data and ad targeting, there is light at the end of the tunnel. Data incentivization.

Ad Targeting 142

Ad Targeting Cookies Communications Conversion Rate 142

AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

Ad Targeting 107

Ad Targeting Retail Ad Tech Marketing 107

AdExchanger

AUGUST 10, 2022

Connected TV (CTV) will account for more than one-fifth of total programmatic video ad spending for the first time by. Continue reading » The post CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting appeared first on AdExchanger.

Ad Targeting 111

Ad Targeting Cookies Video Ads Advertising 111

Exchange Wire

OCTOBER 4, 2023

The post Need to Know: How Machine Learning is Transforming Ad Targeting appeared first on ExchangeWire.com. An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns.

Machine Learning 52

Machine Learning Ad Targeting Cookies Advertising 52

Digiday

MAY 6, 2024

And the third installment uncovered which ad attributes matter the most to marketers on streaming platforms.

Ad Targeting 94

Ad Targeting Marketing Audience Advertising 94

Adweek

NOVEMBER 5, 2024

Linktree, a popular tool that creators use to organize the products they recommend into landing pages that consumers can shop from, has added Target as a retailer that creators can link. Creators are trying to lock in affiliate dollars from gift guides and holiday shopping content, and technology firms want a cut of that revenue.

Affiliates 278

Affiliates Ad Targeting Retail 278

TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 107

Ad Targeting Pop-Up Cookies GDPR 107

Exchange Wire

JULY 7, 2022

In today's ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favour with influencers; the EU Parliament proposes limitations on political ad targeting; and the CMA announces an investigation into Microsoft's purchase of Activision Blizzard. Amazon turns [.].

Ad Targeting 52

Ad Targeting Marketing 52

Marketing Dive

JANUARY 12, 2023

Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.

Ad Targeting 102

Ad Targeting 102

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting.

Ad Targeting 87

Ad Targeting Ad Server Geo targeting Ad Tech 87

Exchange Wire

JANUARY 11, 2023

In today's ExchangeWire news digest: Microsoft considers a USD$10bn (~£8.22bn) investment in ChatGPT maker OpenAI; Meta announces restrictions to how teenagers are served ads on its platforms; and the EU Commission's Thierry Breton launches a charm offensive for his Clean [.].

Ad Targeting 52

Ad Targeting 52

TechCrunch Ads

MAY 18, 2022

Apple is doubling down on raising consumer awareness of privacy risks in a new ad campaign, unveiled today, which puts the spotlight on how the data broker industry trades in mobile users’ personal data — from selling browsing history and shopping habits, to location data, contacts and plenty more besides.

Ad Targeting 76

Ad Targeting Cookies Audience Media 76

Martech

DECEMBER 7, 2021

The post Lytics adds cloud data connection feature to improve ad targeting appeared first on MarTech. Learn more here.

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Ad Targeting Ad network Cookies Audience 92

Smarty Ads

SEPTEMBER 27, 2023

With programmatic targeting, this process gets significantly simpler. Powered by data, your ads reach exactly those clients most likely. Nowadays, the success of any business heavily relies on advertising. It is not enough to create high-quality products; they must also be promoted to the right customers on the right channels.

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Ad Targeting Advertising Retargeting 52

Exchange Wire

OCTOBER 2, 2023

In today's ExchangeWire news digest: Disney Plus to restrict password sharing; Norway pushes for ban on Meta's ad targeting practices to be extended across Europe; and Apple's objections to fines from Dutch authorities are denied. Disney Plus warns of crackdown on [.]

Ad Targeting 52

Ad Targeting Media 52

Adweek

APRIL 4, 2024

Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. It's data that puts the transaction in context," he said.

Cookies 342

Cookies Marketing Ad Targeting 342

Digiday

AUGUST 30, 2023

A recent Digiday and Best Buy Ads survey found that nearly 40% of brands and almost 30% of agencies aren’t sure how to get started with retail media. As retail media continues to win investment, new entrants to the RMN ecosystem are hungry for answers about how to set up their first campaigns.

Retail 86

Retail Ad Targeting Media Advertising 86

Admixer

APRIL 17, 2020

DMP is paramount to data-driven advertising and precise targeting. The post DSP and DMP: Why You Need Both for Effective Ad Targeting appeared first on Admixer.Blog. Not surprisingly, marketers are expected to increase their use of DMP […].

Ad Targeting 52

Ad Targeting Audience Media Advertising 52

Adweek

MARCH 27, 2023

Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited. Utah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov.

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Media Marketing Ad Targeting 310

Digiday

AUGUST 23, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday.

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Ad Targeting Marketing Media 68

Adweek

FEBRUARY 8, 2023

To that, Biden sought tougher rules to resolve privacy and competition issues, along with banning ads targeting children. President Joe Biden's State of the Union address urged lawmakers to support a federal privacy law and warned against the dominance of Big Tech.

Ad Targeting 278

Ad Targeting 278

Relevant-Digital

OCTOBER 17, 2022

Founded in 2012, Finnish Relevant Digital offers digital advertising-related technologies and services to help media companies increase their revenue on digital services.

Ad Targeting 52

Ad Targeting Audience Advertising Media 52

Adweek

JUNE 22, 2023

s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide. The French privacy watchdog, Commission nationale de l'informatique et des libert?s

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GDPR Ad Targeting Advertising 244

AdExchanger

OCTOBER 8, 2024

And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD).

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Viewability Ad Inventory Ad Targeting Advertising 127

The Ad Tech Blog

JULY 14, 2024

Despite the widespread use of mobile devices, many users are reluctant to engage with mobile ads. This can be attributed to factors like ad fatigue, poor ad targeting, and intrusive ad formats. Ad fatigue occurs when users are bombarded with too many ads, leading to a decrease in engagement.

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Mobile Ads GDPR Machine Learning Conversion Rate 130