AdExchanger

OCTOBER 27, 2023

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger.

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Ad Targeting Advertising 133

Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Its photo classification abilities. The accuracy of the Yelp Waitlist.

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Ad Targeting MarTech Conversion Advertising 126

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. As businesses struggle to adapt to the increasing complexity of data and ad targeting, there is light at the end of the tunnel. Data incentivization.

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The Ad Tech Blog

MAY 4, 2024

Moreover, federated learning can improve the efficiency of ad targeting algorithms by enabling them to learn from a broader range of data inputs without compromising on privacy. This includes understanding the data types involved, the privacy requirements, and the desired outcomes of your ad campaigns.

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Ad Targeting Machine Learning Healthcare Ad Tech 130

AdExchanger

APRIL 17, 2024

YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger.

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AdExchanger

JUNE 6, 2024

A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round.

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Ad Targeting Ad Tech Advertising 126

AdExchanger

AUGUST 7, 2024

The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the Games, according to data NBCU shared with AdExchanger earlier this week. The post How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics appeared first on AdExchanger.

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Ad Targeting Agency Media Advertising 115

AdExchanger

OCTOBER 20, 2023

More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge. The post CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not appeared first on AdExchanger.

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AdExchanger

JUNE 22, 2023

Disney has its hands full bringing Hulu's ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the The post Disney Says It’s On Track To Move Hulu Ad Targeting To Disney+ appeared first on AdExchanger.

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AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

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Ad Targeting Retail Ad Tech Marketing 119

AdExchanger

AUGUST 10, 2022

Connected TV (CTV) will account for more than one-fifth of total programmatic video ad spending for the first time by. Continue reading » The post CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting appeared first on AdExchanger.

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Adweek

APRIL 4, 2024

Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. It's data that puts the transaction in context," he said.

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Cookies Marketing Ad Targeting 344

AdPushup

DECEMBER 24, 2022

As a publisher, you want to make sure your ad targeting is effective in order to maximize your revenue. But what are the pros and cons of different ad targeting methods? Read on to find out more. While shopping on an online platform, you checked out a pair of shoes. But didn’t purchase it and [.].

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Ad Targeting Ad Ops Ad Tech 98

Martech

DECEMBER 7, 2021

The post Lytics adds cloud data connection feature to improve ad targeting appeared first on MarTech. Learn more here.

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Ad Targeting Ad network Cookies Audience 115

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?

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Ad Targeting Retargeting Audience ROI 97

Adweek

NOVEMBER 5, 2024

Linktree, a popular tool that creators use to organize the products they recommend into landing pages that consumers can shop from, has added Target as a retailer that creators can link. Creators are trying to lock in affiliate dollars from gift guides and holiday shopping content, and technology firms want a cut of that revenue.

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Affiliates Ad Targeting Retail 290

Adweek

MARCH 27, 2023

Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited. Utah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov.

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Media Marketing Ad Targeting 317

Digiday

MAY 6, 2024

And the third installment uncovered which ad attributes matter the most to marketers on streaming platforms.

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Ad Targeting Marketing Audience Advertising 96

Adweek

FEBRUARY 8, 2023

To that, Biden sought tougher rules to resolve privacy and competition issues, along with banning ads targeting children. President Joe Biden's State of the Union address urged lawmakers to support a federal privacy law and warned against the dominance of Big Tech.

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Ad Targeting 290

TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

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Ad Targeting Pop-Up Cookies GDPR 107

Marketing Dive

JANUARY 12, 2023

Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.

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Ad Targeting 102

Adweek

AUGUST 15, 2022

Meta provided an update on steps it is taking to implement terms of the settlement it reached with the Department of Justice in June over discriminatory uses of ad targeting options from then-Facebook, resolving a complaint filed in August 2018 by the Department of Housing and Urban Development.

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Ad Targeting 246

Adweek

JUNE 22, 2023

s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide. The French privacy watchdog, Commission nationale de l'informatique et des libert?s

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GDPR Ad Targeting Advertising 246

Adweek

SEPTEMBER 29, 2022

Neighborhood social network Nextdoor added targeting options to its ad platform in the U.S. with the aim of enabling public agencies to easily engage with people in specific neighborhoods or across multiple markets, depending on their needs.

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Agency Ad Targeting Marketing 244

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting.

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Ad Targeting Ad Server Geo targeting Ad Tech 90

Digiday

AUGUST 30, 2023

A recent Digiday and Best Buy Ads survey found that nearly 40% of brands and almost 30% of agencies aren’t sure how to get started with retail media. As retail media continues to win investment, new entrants to the RMN ecosystem are hungry for answers about how to set up their first campaigns.

Retail 90

Retail Ad Targeting Media Advertising 90

Exchange Wire

NOVEMBER 4, 2024

News in brief: Paramount Faces Ad Targeting Lawsuit; Amazon Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards Paramount Faces Ad Targeting Lawsuit Paramount has been hit with a class action lawsuit over allegedly tracking their subscribers’ viewing history and sharing with Meta [.]

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Ad Targeting Retail 52

VideoWeek

OCTOBER 24, 2024

Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting. The former is particularly interesting.

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Ad Targeting GDPR Ad Tech Advertising 52

AdExchanger

JANUARY 10, 2024

The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope in a game of tug of war.

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Ad Tech Ad Targeting Advertising 140

AdExchanger

OCTOBER 8, 2024

And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD).

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Viewability Ad Inventory Ad Targeting Advertising 131

The Ad Tech Blog

JULY 14, 2024

Despite the widespread use of mobile devices, many users are reluctant to engage with mobile ads. This can be attributed to factors like ad fatigue, poor ad targeting, and intrusive ad formats. Ad fatigue occurs when users are bombarded with too many ads, leading to a decrease in engagement.

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Mobile Ads GDPR Machine Learning Conversion Rate 130

AdExchanger

JANUARY 24, 2024

Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” But the push for more privacy-compliant ad targeting, combined […] The post With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands appeared first on AdExchanger.

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Adweek

JUNE 22, 2023

s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide. The French privacy watchdog, Commission nationale de l'informatique et des libert?s

GDPR 130

GDPR Ad Targeting Advertising 130

AdExchanger

JANUARY 17, 2024

ASICS, the shoe and apparel brand, is an early tester of new ad targeting and analytics methods. It started by partnering with data […] The post ASICS Shows How Ad Experimentation Is Like Running A Marathon appeared first on AdExchanger.

Ad Targeting 119

Ad Targeting Advertising Marketing 119

Exchange Wire

AUGUST 18, 2022

Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared one year on since Apple's changes to IFDA in this exclusive article. Google recently decided to push back their deprecation [.].

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AdExchanger

AUGUST 1, 2024

identifier to attract new buyers and increase monetization per account by improving ad targeting. Roku announced an integration with The Trade Desk’s UID 2.0 The post Roku Taps The Trade Desk’s UID2 To Draw In New Demand appeared first on AdExchanger.

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Ad Targeting 111

Exchange Wire

JANUARY 24, 2023

In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [.]

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Ad Targeting 124