Ad Tech Daily

FEBRUARY 14, 2025

Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK Mediaoceantoday announced the successful completion of its acquisition ofInnovid, bringing together Innovid andFlashtalkingto form an independent ad tech powerhouse.

Ad Tech 59

Ad Tech Agency Advertising Ad Targeting 59

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

AdExchanger

FEBRUARY 11, 2024

It was best-known for something it wasn’t actually designed to do: targeting ads. The cookie – originally named “magic cookie” – which single-handedly enabled a generation of ad targeting, measurement and some mayhem, died this year.

Cookies 114

Cookies Ad Tech Ad Targeting GDPR 114

AdPushup

DECEMBER 24, 2022

As a publisher, you want to make sure your ad targeting is effective in order to maximize your revenue. But what are the pros and cons of different ad targeting methods? Read on to find out more. While shopping on an online platform, you checked out a pair of shoes. But didn’t purchase it and [.].

Ad Targeting 98

Ad Targeting Ad Ops Ad Tech 98

Ad Monsters

DECEMBER 16, 2024

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. That requires coordinated leadership and some reckoning with powerful ad tech companies to update structures laid in place for two decades.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

Digiday

OCTOBER 24, 2024

the DSP’s gambit in helping to usher the ad tech ecosystem into becoming a cookie-less ad-targeting system. As part of the tie-up, Spotify will also sign up for The Trade Desk’s Universal ID 2.0, Continue reading this article on digiday.com.

Ad Tech 82

Ad Tech Demand Side Platform Ad Exchange Cookies 82

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

Ad Tech 105

Ad Tech Media Agency Audience 105

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said.

Ad Targeting 87

Ad Targeting Ad Server Geo targeting Ad Tech 87

Ad Monsters

JANUARY 30, 2024

I’ve been in the ad tech space for a long time, and we’re not like other consumers. Jo Kinsella : We can expect to see increased ad targeting and personalization innovations. The post Ad-Tech Providers Respond to Consumer Malcontent with the State of Streaming appeared first on AdMonsters.

Ad Tech 111

Ad Tech Audience Advertising Entertainment 111

Ad Monsters

DECEMBER 6, 2024

AI Is Already Transforming Search Experience and Monetization AI also threatens Googles outsized share of the programmatic ad market. Other leading programmatic platforms are already leveraging AI to enhance ad targeting and automate previously manual workflow processes.

eCommerce 98

eCommerce Ad Tech Video Ads Ad Targeting 98

illumin

SEPTEMBER 19, 2024

Instead, the ad placement process is automated. Common methods for ad targeting with programmatic advertising Programmatic advertising is based on efficient targeting. Here are some common targeting methods: Audience targeting Ads are shown to audiences based on data and potential user interest.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

AdExchanger

JUNE 4, 2024

Seems as if every retailer has its own data and ad targeting business these days. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. But what they don’t have is scale.

Manufacturing 114

Manufacturing Retail Ad Tech Ad Targeting 114

Digiday

FEBRUARY 27, 2024

Although it is in the coming year, with the industry at a crossroads for the future of ad targeting and campaign measurement both on TV and online, where the answers to some of the industry’s most crucial questions lie. Continue reading this article on digiday.com.

Demand Side Platform 88

Demand Side Platform Ad Tech Cookies Ad Targeting 88

AdExchanger

SEPTEMBER 25, 2023

Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. In January, Pinterest was added to the mix. Shopify Audiences debuted last year with only Google and Meta.

Audience 119

Audience eCommerce Ad Tech Ad Targeting 119

Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.

Ad Tech 72

Ad Tech Ad Server Advertising Conversion 72

The Ad Tech Blog

FEBRUARY 22, 2021

It is fundamentally wrong to think that executives won’t click on targeted ads or fill up lead forms. While in the recruiting business, I’ve spent ten grand on Facebook Ads , targeting CTOs looking for remote engineering talents. How many clients did I get with these targeted ads? One, as well.

ROI 130

ROI Ad Tech Ad Targeting 130

VideoWeek

OCTOBER 24, 2024

Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting. The former is particularly interesting.

Ad Targeting 52

Ad Targeting GDPR Ad Tech Advertising 52

Paleo AdTech

DECEMBER 10, 2023

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

Ad Tech 52

Ad Tech Ad Targeting Media Agency 52

Paleo AdTech

JULY 6, 2021

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

Ad Tech 52

Ad Tech Ad Targeting Media Agency 52

The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

The Ad Tech Blog

JULY 17, 2024

Challenges in Ad Tech: Privacy Concerns Data Privacy in Advertising In the advertising technology (ad tech) industry, data privacy is a significant concern. Companies collect vast amounts of user data to deliver personalized ads. This risk is particularly high in ad tech, where user data is highly valuable.

Healthcare 130

Healthcare Machine Learning Finance Ad Tech 130

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

Ad Tech Daily

FEBRUARY 7, 2025

Available via the Triton Audio SSP, User Identity Integration Can Help Publishers Scale Their Audiences NEW YORK — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform,Optable, to enable (..)

Ad Tech 59

Ad Tech Audience Ad Targeting Media 59

Digiday

MAY 3, 2023

Key details: AI is the new buzzword in ad tech Measurement and identity need to be “stitched by the hip” Spanish-language CTV offerings get the spotlight The BBC returned to the NewFronts stage for the first time in two years. ” The new buzzword AI is officially the new ad tech buzzword.

Ad Tech 69

Ad Tech Media Machine Learning Audience 69

Ad Monsters

FEBRUARY 9, 2024

YY: Can you explain how the advanced AI used in TransUnion’s upgraded identity graph enhances identity resolution and demographic enrichment for ad tech purposes? How does this partnership enhance the reliability of data used in ad targeting? MS: TransUnion uses advanced AI in a four-stage methodology.

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Ad Tech Daily

JULY 18, 2022

The post Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads appeared first on Ad Tech Daily. Walmart will be the exclusive retailer to enable streamers […].

Retail 119

Retail Ad Tech Ad Targeting Video Ads 119

Ad Tech Daily

SEPTEMBER 13, 2024

Billion Globally by 2029 appeared first on Ad Tech Daily. The study identified the need to improve […] The post AdTech Spend to Reach $43.5

Ad Tech 105

Ad Tech Marketing Advertising Ad Targeting 105

Ad Tech Daily

OCTOBER 21, 2024

The quantifiable attention metric captures how well traditional and digital OOH units stand […] The post billups Brings Attention Metrics to Out-of-Home appeared first on Ad Tech Daily.

Ad Tech 105

Ad Tech Agency Media Advertising 105

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. If TTD controls the smart TV OS, they won’t just be competing with Roku and Amazon; they’ll own the pipes through which ads flow, transforming themselves into the ultimate gatekeeper.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Ad Tech Daily

SEPTEMBER 19, 2024

Mr Shan Xuefeng, President of Huawei Consumer Cloud Service Europe kicked off the summit with an […] The post Huawei Introduces Petal Ads to Promote Global Connectivity in the Luxury and Travel Sector in Milan appeared first on Ad Tech Daily.

Fashion 105

Fashion Ad Tech Audience Advertising 105

The Ad Tech Blog

JULY 14, 2024

Despite the widespread use of mobile devices, many users are reluctant to engage with mobile ads. This can be attributed to factors like ad fatigue, poor ad targeting, and intrusive ad formats. Ad fatigue occurs when users are bombarded with too many ads, leading to a decrease in engagement.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

Ad Tech Daily

OCTOBER 24, 2024

NEW YORK — FreeWheel, a global technology platform for the […] The post FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content appeared first on Ad Tech Daily.

Audience 105

Audience Advertising Ad Tech Ad Targeting 105

Ad Tech Daily

SEPTEMBER 13, 2024

By integrating Onetag’s Smart […] The post Audigent and Onetag Raise the Bar for Programmatic Combining Real-Time Data and AI-Powered Curation appeared first on Ad Tech Daily.

Ad Tech 103

Ad Tech Media Ad Targeting Advertising 103

Ad Tech Daily

MARCH 29, 2023

Contextual Audio Ads offer advertisers unlimited capacity to dynamically generate fully-customized creative content that is relevant to the listener’s specific context and environment.

ROI 111

ROI Ad Tech Advertising Ad Targeting 111

Ad Tech Daily

MAY 25, 2022

The post Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement appeared first on Ad Tech Daily. Anna McMichael, VlogBox’s strategic partnerships director, together with experts from IRIS.TV, and Wantent, will discuss strategies that can be used for effective viewer […].

Ad Tech 111

Ad Tech Ad Targeting Media Marketing 111

Ad Tech Daily

OCTOBER 22, 2024

The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals. This addresses […] The post Marketing Architects Builds Annika Audience™ for Unified TV Buying appeared first on Ad Tech Daily.

Audience 100

Audience Marketing Ad Tech Agency 100

VideoWeek

MAY 16, 2024

Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. Both of these formats have been developed with ad tech company Kerv.ai.

Ad Tech 105

Ad Tech Audience Retail eCommerce 105