Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. And then the full suite of targeting in July.” But that’s about to change.

Ad Targeting 86

Ad Targeting Ad Server Geo targeting Ad Tech 86

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

Ad Tech 105

Ad Tech Media Agency Audience 105

Ad Tech Daily

OCTOBER 11, 2024

This collaboration enhances Simulmedia’s TV+ Advertising Platform, enabling pharma […] The post Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data appeared first on Ad Tech Daily.

Healthcare 97

Healthcare Audience Ad Tech Marketing 97

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

AdExchanger

JUNE 4, 2024

Seems as if every retailer has its own data and ad targeting business these days. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. But what they don’t have is scale.

Manufacturing 110

Manufacturing Retail Ad Tech Ad Targeting 110

Ad Tech Daily

FEBRUARY 7, 2025

Available via the Triton Audio SSP, User Identity Integration Can Help Publishers Scale Their Audiences NEW YORK — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform,Optable, to enable (..)

Ad Tech 59

Ad Tech Audience Ad Targeting Media 59

Ad Tech Daily

SEPTEMBER 19, 2024

Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry trailblazers from leading fashion, luxury, and travel brands, on sharing global connectivity through data-driven advertising solutions.

Fashion 105

Fashion Ad Tech Audience Advertising 105

The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Ad Tech Daily

SEPTEMBER 9, 2024

Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns with new levels of precision, across a number of markets throughout EMEA, APAC and LATAM spanning its most engaged assets including CNN, Max, discovery+ and Eurosport.

Audience 59

Audience Ad Tech Advertising Marketing 59

The Ad Tech Blog

JULY 14, 2024

Despite the widespread use of mobile devices, many users are reluctant to engage with mobile ads. This can be attributed to factors like ad fatigue, poor ad targeting, and intrusive ad formats. Ad fatigue occurs when users are bombarded with too many ads, leading to a decrease in engagement.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

Ad Monsters

FEBRUARY 9, 2024

Richer data benefits advertisers and content creators by enabling more effective audience segmentation. YY: Can you explain how the advanced AI used in TransUnion’s upgraded identity graph enhances identity resolution and demographic enrichment for ad tech purposes?

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

VideoWeek

MAY 16, 2024

Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. The growth of this ad tier was therefore a key point of Netflix’s presentation.

Ad Tech 105

Ad Tech Audience Retail eCommerce 105

Ad Tech Daily

JANUARY 8, 2025

This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and deterministically measure multi-retailer outcomes from Streaming TV ad campaigns.

Retail 52

Retail Audience eCommerce Ad Tech 52

VideoWeek

NOVEMBER 29, 2024

NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units. Disney Makes CTV Inventory Biddable with Viant Disney has partnered with ad tech business Viant to allow advertisers to bid on its CTV, video and display inventory.

Ad Tech 59

Ad Tech Media Retail Agency 59

Ad Tech Daily

MAY 12, 2022

Beatgrid has re-engineered its technology to meet the new and upcoming audience measurement challenges head-on, building new tools to meet the […]. The post Cross-Media Adtech Lodestar Beatgrid Ignites Industry Reboot With New Product Suite and Rebrand appeared first on Ad Tech Daily.

Media 98

Media Ad Tech Audience Ad Targeting 98

The Ad Tech Blog

MARCH 25, 2024

Over-reliance on automated systems without human oversight can lead to inappropriate ad targeting and personalization errors. By being clear about how data is used and offering control over their information, companies can foster a positive relationship with their audience, encouraging loyalty and compliance with data protection laws.

Advertising 130

Advertising GDPR Ad Targeting Audience 130

Ad Tech Daily

JANUARY 13, 2025

NEW YORK — Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Researchs 2025 NRF Innovators Report. This analysis spotlights 50 companies at the forefront of retail innovation which are exhibiting at NRF 2025: Retails Big Show.

Retail 52

Retail Audience Ad Tech Media 52

The Ad Tech Blog

JUNE 13, 2024

**Digital ad spend** refers to the amount of money allocated by businesses for advertising on digital platforms such as social media, search engines, and websites. This type of advertising is crucial for reaching a broad audience and driving engagement. What are some common challenges in media planning?

ROI 130

ROI Audience Ad Targeting Conversion 130

Ad Monsters

SEPTEMBER 8, 2022

Leveraging first-party data is not a new concept within the ad tech industry, but the practice has become much more vital with each new privacy regulation regulating the collection, usage, and sharing of consumer data. . This is how they are able to customize ads and create audience segments and audience solutions. .

Cookies 105

Cookies First-Party Cookies Ad Tech Audience 105

Digiday

OCTOBER 20, 2022

In the two years since its launch, it’s produced theatrical releases like “Gabby Giffords Won’t Back Down,” to a Netflix docuseries like “Jeen-Yuhs: A Kanye Trilogy,” to try to transform the 100-year-old brand to appeal to a modern audience. Other publishers are lagging behind, however. Buying podcasts like video. — Sara Guaglione.

Audience 69

Audience Advertising Media Conversion 69

Ad Tech Daily

SEPTEMBER 13, 2024

Billion Globally by 2029 appeared first on Ad Tech Daily. The study identified the need to improve […] The post AdTech Spend to Reach $43.5

Ad Tech 105

Ad Tech Marketing Advertising Ad Targeting 105

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. also act as advanced solutions for ratings and audience measurement.” Comscore, VideoAmp, and iSpot.tv

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Ad Monsters

OCTOBER 14, 2024

A growing divide between marketers and consumers highlights the importance of aligning advertising strategies with real-world values and preferences to avoid alienating audiences. A recent iHeartMedia study exposes a growing divide between how marketers perceive their audience and how consumers actually experience media and advertising.

Marketing 105

Marketing Audience Ad Tech Ad Targeting 105

Ad Tech Daily

MARCH 6, 2023

. — Sam’s Club®, a division of Walmart Inc.

Retargeting 109

Retargeting Display Advertising Ad Tech Advertising 109

VideoWeek

MAY 17, 2024

Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. Joyn, ProSieben’s free ad-supported streaming service, was a major contributor, as audiences grow and monetisation of those audiences increase.

Retail 98

Retail Media Ad Tech Audience 98

Ad Monsters

AUGUST 15, 2024

Google’s Android Privacy Sandbox isn’t just another update — it’s a fundamental overhaul of mobile ad infrastructure enhancing user privacy, and impacting how ads are served and measured. But as with any ad tech update, every overhaul comes with both opportunity and complexity. Will we still be able to hit KPIs?

Ad Tech 103

Ad Tech Ad Targeting Viewability Shipping 103

MNTN

MARCH 24, 2023

All of this said, advertisers need the right tools and capabilities from streaming ad tech to be able to reach those specific decision makers, among other groups. At this point in major streaming networks’ ad evolution however, some are still working out the kinks when it comes to targeted advertising.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

Ad Tech 59

Ad Tech Agency Media Audience 59

Martech

SEPTEMBER 6, 2022

While it’s difficult to conjure any sympathy for these social media giants, marketers and smaller app developers are seeing their entire businesses being upended by these changes, as Facebook is often a primary channel for audience targeting. iOS still dominates ad spend market share — here’s why.

Advertising 112

Advertising Conversion Audience Mobile Ads 112

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

PubMatic

OCTOBER 10, 2024

Technology assists in monetizing ad space that may otherwise go unsold, while fostering a thriving democracy by enabling people to make informed decisions. Additionally, publishers are increasingly looking for new ways to maintain effective ad targeting in today’s shifting digital environment.

Geo targeting 105

Geo targeting Advertising Ad Space Cookies 105

Ad Monsters

JUNE 4, 2024

Whether CTV ad targeting can deliver on its campaign promises in 2024 will have huge ramifications for the industry. As a result, CTV has an opportunity to provide a more regulated environment – as long as streaming platforms and their ad tech partners can create reliable safeguards.

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

Ad Tech 74

Ad Tech Data Management Platform Affiliates Ad Inventory 74

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Digiday

DECEMBER 6, 2022

Despite all that ails the social network now, ad dollars flow where the audience goes. The latest ad spending data on Twitter has made this all too clear. million in ad spend, which increased the week after to $35.45 And it’s not too hard to see why. million and has continued to hover between $35.7 million to $35.9

Advertising 90

Advertising Impressions Pop-Up Audience 90

Ad Tech Daily

SEPTEMBER 5, 2024

It joins a growing network of advertisers, publishers and brands using the industry-wide identifier to […] The post Motorsport Network Adopts European Unified ID to Drive Relevant Advertising Across Its Publications appeared first on Ad Tech Daily.

Advertising 64

Advertising Ad Tech Media Ad Targeting 64

Ad Monsters

JUNE 20, 2024

During this discussion at the Cannes Lions International Festival of Creativity , Musk elaborated on the evolution of X (formerly Twitter), highlighting its significant enhancements in ad targeting. This evolution presents a compelling opportunity for advertisers to engage more effectively with their target audiences.

Advertising 105

Advertising Entertainment Ad Tech Ad Targeting 105