Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Big Tech casts a long shadow. Emerging channels: retail media and CTV.

Cookies 67

Cookies Conversion Ad Tech Retail 67

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. If TTD controls the smart TV OS, they won’t just be competing with Roku and Amazon; they’ll own the pipes through which ads flow, transforming themselves into the ultimate gatekeeper.

Advertising 107

Advertising Retail Manufacturing Ad Inventory 107

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Exchange Wire

OCTOBER 31, 2023

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [.]

Cookies 70

Cookies Ad Tech Ad Targeting 70

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

Ad Tech 68

Ad Tech Finance Ad Targeting Advertising 68

Ad Monsters

SEPTEMBER 8, 2022

Leveraging first-party data is not a new concept within the ad tech industry, but the practice has become much more vital with each new privacy regulation regulating the collection, usage, and sharing of consumer data. . Sooner or later, third-party cookies will no longer be a viable tool to collect user data.

Cookies 98

Cookies First-Party Cookies Ad Tech Audience 98

Brid.tv

NOVEMBER 17, 2023

Or, in the words of Cyphers and Schwartz of EFF, “ this pervasive online behavioral surveillance apparatus turns our lives into open books – every mouse click and screen swipe can be tracked and then disseminated throughout the vast ad tech ecosystem ”. However, behavioral targeting has ethical issues beyond just data privacy.

GDPR 98

GDPR Cookies Real Estate Audience 98

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Martech

JULY 25, 2022

It’s not simple or straightforward, but we’re getting closer to realizing the promise, despite the headwinds, which include the pending deprecation of cookies and the need for compliance with restrictive, and often contradictory, privacy regulations. Privacy and the deprecation of cookies. Better, more powerful tools.

Machine Learning 106

Machine Learning Marketing Cookies ROI 106

Digiday

NOVEMBER 20, 2022

The cookie is the best-known method for identifying and tracking people online. For years, device fingerprinting has gone somewhat under the radar as a more surreptitious alternative to the cookie. Do a lot of ad tech companies use device fingerprinting to track people? It’s unclear, even among ad tech companies.

Cookies 69

Cookies Ad Tech Demand Side Platform Ad Targeting 69

illumin

SEPTEMBER 19, 2024

Common methods for ad targeting with programmatic advertising Programmatic advertising is based on efficient targeting. Here are some common targeting methods: Audience targeting Ads are shown to audiences based on data and potential user interest. This can be through cookies or a tracking pixel.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. See also: Every Ad Agency Should Be Offering Programmatic in 2021.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Digiday

MAY 7, 2023

But when it comes to data privacy, the industry at large faces various levels of risk: cookies, pixels and trackers on businesses’ websites could inadvertently expose shoppers’ data, according to a study by Lokker, a privacy tech company, that analyzed 100 top e-commerce websites in the U.S.

Retail 65

Retail Media Cookies Ad Tech 65

Ad Monsters

APRIL 17, 2023

The Remote Control and the Identity Conundrum The Remote Control: With several state-wide privacy laws in place and on the way, CTV providers must offer consumers residing in those states the option to opt out of selling or sharing their personal information for ad targeting.

Cookies 96

Cookies Advertising Ad Tech Ad Targeting 96

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Ad Monsters

JUNE 4, 2024

They can’t set aside some ‘test and learn’ budgets while hoping that all the targeting tools, identifiers, and post-cookie offerings that CTV has dangled — producing the ultimate combination of precision targeting and big screen branding — get put in place.

Ad Inventory 88

Ad Inventory Cookies Advertising Ad Tech 88

Digiday

NOVEMBER 14, 2022

Investors and executives there hope Lumen’s wares will resonate with contemporary market demand given the impending decline of traditional ad targeting and measurement tools such as the third-party cookie. ” Lumen’s $3.5 million] if they wanted to.” ”

Demand Side Platform 61

Demand Side Platform Cookies Conversion Ad Tech 61

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Deep dives into the IDs.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 70

Advertising Marketing Cookies Pop-Up 70

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

PubMatic

OCTOBER 10, 2024

Technology assists in monetizing ad space that may otherwise go unsold, while fostering a thriving democracy by enabling people to make informed decisions. Additionally, publishers are increasingly looking for new ways to maintain effective ad targeting in today’s shifting digital environment.

Geo targeting 88

Geo targeting Advertising Ad Space Cookies 88

Digiday

JULY 12, 2022

Good news: The connected TV ad industry seems to be becoming increasingly aware that it cannot rely on the IP address as the channel’s de facto identifier. An agency executive I spoke to recently was talking up an ad tech firm that enables advertisers to target CTV ads to individual households.

Ad Tech 64

Ad Tech Cookies Banner Agency 64

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. I am very concerned that the cookie’s death will harm journalism, the open web, and consumers’ ability to access trustworthy information. SS: How so?

Media 71

Media Ad Server Cookies ROI 71

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The phaseout of third-party cookies from all major web browsers by 2022.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Adtelligent

DECEMBER 26, 2023

Google and Apple’s decision to drop third-party cookies altogether sent shockwaves through the advertising industry. According to recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Audience Non-Profit 52

OpenX

JULY 21, 2023

At Cannes this year, OpenX took the stage with leading partners and clients to conduct three panels on some of the hottest topics in ad tech. Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel. I don’t think anyone can solve it by themselves,” he added.

Media 52

Media Cookies CPM Conversion 52

Ad Monsters

JUNE 28, 2022

DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

Adtelligent

MAY 26, 2021

The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. According to the recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Non-Profit Audience 52

TechCrunch Ads

MAY 11, 2022

The system came about after complaints from EU antitrust regulators over Google’s plan to deprecate cookies using a different method that they said would entrench Google’s market power. Google starts global tests of Privacy Sandbox ad targeting.

Shipping 71

Shipping Cookies Ad Targeting Marketing 71

Brid.tv

FEBRUARY 2, 2023

Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. Table of Contents What Is Contextual Targeting?

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

InMobi

OCTOBER 29, 2021

Consumer Sentiment About Personal Data, Ad Targeting And Personalizing Advertising Just because Americans are comfortable with ads doesn’t mean they want to share their data with advertisers. 42% said they don’t want ads to be personalized to them at all. Let’s dive into what we mean here.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

VideoWeek

AUGUST 17, 2023

YouTube says that it doesn’t run personalised ads on kids content, and limits data collection only to that which is necessary for the basic functioning of the platform. The platform also appears to be running personalised ads on YouTube videos which are labelled as made-for-kids. (It’s

Machine Learning 52

Machine Learning Cookies Advertising Ad Targeting 52