Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. If TTD controls the smart TV OS, they won’t just be competing with Roku and Amazon; they’ll own the pipes through which ads flow, transforming themselves into the ultimate gatekeeper.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

VideoWeek

JULY 17, 2023

Google’s deadline for phasing out third-party cookies from its Chrome browser remains set for Q3 of next year (for the time being). But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox.

Ad Tech 94

Ad Tech Cookies Machine Learning Ad Targeting 94

Ad Monsters

SEPTEMBER 8, 2022

Leveraging first-party data is not a new concept within the ad tech industry, but the practice has become much more vital with each new privacy regulation regulating the collection, usage, and sharing of consumer data. . Sooner or later, third-party cookies will no longer be a viable tool to collect user data.

Cookies 105

Cookies First-Party Cookies Ad Tech Audience 105

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Exchange Wire

OCTOBER 31, 2023

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [.]

Cookies 70

Cookies Ad Tech Ad Targeting 70

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Martech

JULY 25, 2022

It’s not simple or straightforward, but we’re getting closer to realizing the promise, despite the headwinds, which include the pending deprecation of cookies and the need for compliance with restrictive, and often contradictory, privacy regulations. Privacy and the deprecation of cookies. Better, more powerful tools.

Machine Learning 106

Machine Learning Marketing Cookies ROI 106

Digiday

NOVEMBER 20, 2022

The cookie is the best-known method for identifying and tracking people online. For years, device fingerprinting has gone somewhat under the radar as a more surreptitious alternative to the cookie. Do a lot of ad tech companies use device fingerprinting to track people? It’s unclear, even among ad tech companies.

Cookies 69

Cookies Ad Tech Demand Side Platform Ad Targeting 69

Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. In January 2020, when Google initially said it would phase out third-party cookies, it said it expected to make a move in 2022. Paul Bannister, CSO, Cafe Media.

Cookies 55

Cookies Ad Tech Ad Targeting Media 55

Digiday

MAY 7, 2023

But when it comes to data privacy, the industry at large faces various levels of risk: cookies, pixels and trackers on businesses’ websites could inadvertently expose shoppers’ data, according to a study by Lokker, a privacy tech company, that analyzed 100 top e-commerce websites in the U.S.

Retail 69

Retail Media Cookies Ad Tech 69

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 94

Advertising Marketing Cookies Pop-Up 94

Ad Monsters

APRIL 17, 2023

The Remote Control and the Identity Conundrum The Remote Control: With several state-wide privacy laws in place and on the way, CTV providers must offer consumers residing in those states the option to opt out of selling or sharing their personal information for ad targeting.

Cookies 98

Cookies Advertising Ad Tech Ad Targeting 98

Ad Monsters

JUNE 4, 2024

They can’t set aside some ‘test and learn’ budgets while hoping that all the targeting tools, identifiers, and post-cookie offerings that CTV has dangled — producing the ultimate combination of precision targeting and big screen branding — get put in place.

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

PubMatic

OCTOBER 10, 2024

Technology assists in monetizing ad space that may otherwise go unsold, while fostering a thriving democracy by enabling people to make informed decisions. Additionally, publishers are increasingly looking for new ways to maintain effective ad targeting in today’s shifting digital environment.

Geo targeting 105

Geo targeting Advertising Ad Space Cookies 105

Digiday

NOVEMBER 14, 2022

Investors and executives there hope Lumen’s wares will resonate with contemporary market demand given the impending decline of traditional ad targeting and measurement tools such as the third-party cookie. ” Lumen’s $3.5 million] if they wanted to.” ”

Demand Side Platform 68

Demand Side Platform Cookies Conversion Ad Tech 68

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

VideoWeek

MAY 17, 2024

Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. The streamer didn’t say whether its own internal ad tech will replace these partnerships or work alongside them. Read more on VideoWeek.

Retail 98

Retail Media Ad Tech Audience 98

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Deep dives into the IDs.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Digiday

JULY 12, 2022

Good news: The connected TV ad industry seems to be becoming increasingly aware that it cannot rely on the IP address as the channel’s de facto identifier. An agency executive I spoke to recently was talking up an ad tech firm that enables advertisers to target CTV ads to individual households.

Ad Tech 69

Ad Tech Cookies Banner Agency 69

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The phaseout of third-party cookies from all major web browsers by 2022.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

OpenX

JULY 21, 2023

At Cannes this year, OpenX took the stage with leading partners and clients to conduct three panels on some of the hottest topics in ad tech. Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel. I don’t think anyone can solve it by themselves,” he added.

Media 52

Media Cookies CPM Conversion 52

Ad Monsters

JUNE 28, 2022

DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

TechCrunch Ads

MAY 11, 2022

The system came about after complaints from EU antitrust regulators over Google’s plan to deprecate cookies using a different method that they said would entrench Google’s market power. Google starts global tests of Privacy Sandbox ad targeting.

Shipping 71

Shipping Cookies Ad Targeting Marketing 71

VideoWeek

MAY 7, 2024

At the same time, the growth of online shopping and increased importance of first-party data brought about by the pending deprecation of third-party cookies on Chrome means more and more marketing investment is flowing into retail media products. Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media eCommerce Cookies 52

Clearcode

APRIL 4, 2022

Topics API is the latest addition to Google Chrome’s Privacy Sandbox and will replace its Federated Learning of Cohorts (FLoC) API, which was designed to run interest-based advertising but in a more privacy friendly way than ad targeting via third-party cookies. Mergers, Acquisitions, IPOs and Funding Rounds.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52

VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52

InMobi

OCTOBER 29, 2021

Consumer Sentiment About Personal Data, Ad Targeting And Personalizing Advertising Just because Americans are comfortable with ads doesn’t mean they want to share their data with advertisers. 42% said they don’t want ads to be personalized to them at all. Let’s dive into what we mean here.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

VideoWeek

AUGUST 17, 2023

YouTube says that it doesn’t run personalised ads on kids content, and limits data collection only to that which is necessary for the basic functioning of the platform. The platform also appears to be running personalised ads on YouTube videos which are labelled as made-for-kids. (It’s

Machine Learning 52

Machine Learning Cookies Advertising Ad Targeting 52

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52