Digiday

OCTOBER 24, 2024

the DSP’s gambit in helping to usher the ad tech ecosystem into becoming a cookie-less ad-targeting system. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. As part of the tie-up, Spotify will also sign up for The Trade Desk’s Universal ID 2.0,

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Ad Tech Demand Side Platform Ad Exchange Cookies 80

illumin

SEPTEMBER 19, 2024

Instead, the ad placement process is automated. Common methods for ad targeting with programmatic advertising Programmatic advertising is based on efficient targeting. Here are some common targeting methods: Audience targeting Ads are shown to audiences based on data and potential user interest.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Ad Tech Daily

OCTOBER 22, 2024

MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals.

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Digiday

FEBRUARY 27, 2024

Although it is in the coming year, with the industry at a crossroads for the future of ad targeting and campaign measurement both on TV and online, where the answers to some of the industry’s most crucial questions lie. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 87

Demand Side Platform Ad Tech Cookies Ad Targeting 87

Ad Tech Daily

OCTOBER 11, 2024

Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV.

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Healthcare Audience Ad Tech Marketing 97

The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

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Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.

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Ad Tech Ad Server Advertising Conversion 71

Paleo AdTech

DECEMBER 10, 2023

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

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Ad Tech Ad Targeting Media Agency 52

Paleo AdTech

JULY 6, 2021

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

Ad Tech 52

Ad Tech Ad Targeting Media Agency 52

Ad Monsters

OCTOBER 14, 2024

A growing divide between marketers and consumers highlights the importance of aligning advertising strategies with real-world values and preferences to avoid alienating audiences. Is there a bigger disconnect between marketers and consumers than we initially thought? Ad tech is still fighting against this narrative.

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Marketing Audience Ad Tech Ad Targeting 105

The Ad Tech Blog

JUNE 17, 2024

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness.

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CPC Advertising Click Through Rate Machine Learning 244

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

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Ad Tech Finance Ad Targeting Advertising 69

Ad Monsters

FEBRUARY 9, 2024

By leveraging the combined data of TransUnion and Neustar, the TruAudience enhanced identity graph boosts scale and accuracy, resulting in better recommendations for marketers. Today’s successful marketing strategies rely on accurate targeting and personalization. Marketers who don’t have both aren’t likely to meet their KPIs.

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Cookies Ad Tech Ad Targeting Impressions 105

Ad Tech Daily

SEPTEMBER 13, 2024

Growth in Spend Despite Push for Privacy-Conscious Advertising Hampshire, UK – A new study from Juniper Research, the foremost experts in technology markets, has found that the global AdTech market will grow by 60% over the next five years, with AdTech platforms anticipated to generate $27 billion in 2024.

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Ad Tech Marketing Advertising Ad Targeting 105

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

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Machine Learning Marketing Cookies ROI 107

VideoWeek

NOVEMBER 29, 2024

. “Whether this boom will sustain remains unclear, however, as 2025 presents a sliding doors moment due to heightened regulatory pressures on Google and TikTok – together a quarter of the ad market outside of China,” he said. But this is the first time the two have run shoppable capabilities across live and linear TV.

Ad Tech 59

Ad Tech Media Retail Agency 59

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. If true, this bold move could shake up the CTV market. We explore what this means for advertisers, publishers, and the future of CTV. identity solution.

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Advertising Retail Manufacturing Ad Inventory 111

VideoWeek

NOVEMBER 12, 2024

“Overall, industry stakeholders (particularly ad tech and publisher groups) were almost unanimously of the opinion that competition concerns remain, and that we should continue to oversee Google’s new approach,” said the report. As such, the CMA will retain its oversight of the Sandbox.

Cookies 98

Cookies Ad Tech Ad Targeting Marketing 98

VideoWeek

MAY 16, 2024

Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. Both of these formats have been developed with ad tech company Kerv.ai.

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Ad Tech Audience Retail eCommerce 105

Ad Tech Daily

JULY 18, 2022

The post Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads appeared first on Ad Tech Daily. Walmart will be the exclusive retailer to enable streamers […].

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Retail Ad Tech Ad Targeting Video Ads 119

Basis

MAY 20, 2022

What’s the latest, and how will it impact advertising and marketing professionals? While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced its reputation as the world’s fiercest tech regulator. Potential Impact on the Ad Tech Industry.

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Advertising Marketing Cookies Pop-Up 94

Exchange Wire

JUNE 19, 2023

Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? appeared first on ExchangeWire.com.

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Ad Tech Ad Targeting Marketing Advertising 69

Ad Tech Daily

MAY 25, 2022

The post Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement appeared first on Ad Tech Daily. Anna McMichael, VlogBox’s strategic partnerships director, together with experts from IRIS.TV, and Wantent, will discuss strategies that can be used for effective viewer […].

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Ad Tech Ad Targeting Media Marketing 111

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Cookies 69

Cookies Ad Tech Ad Targeting Media 69

The Ad Tech Blog

JUNE 13, 2024

Understanding consumer behavior helps in optimizing ad campaigns. Data-driven insights are crucial for effective marketing. The allocation of digital ad spend is often influenced by consumer confidence, as businesses adjust their marketing strategies based on economic conditions.

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ROI Audience Ad Targeting Conversion 130

Ad Tech Daily

MARCH 6, 2023

. — Sam’s Club®, a division of Walmart Inc.

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Retargeting Display Advertising Ad Tech Advertising 109

Ad Tech Daily

OCTOBER 28, 2024

The survey of 2,006 UK consumers who celebrate Christmas found that 17% will opt for pre-loved gifts this year rather than buying […] The post Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend Less This Christmas appeared first on Ad Tech Daily.

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Ad Tech Advertising Ad Targeting Ad network 97

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Are you up for the Ad Ops Challenge board game? Comscore, VideoAmp, and iSpot.tv

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Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Ad Monsters

AUGUST 15, 2024

We recently outlined what mobile marketers need to know about the Android Privacy Sandbox. Google’s Android Privacy Sandbox isn’t just another update — it’s a fundamental overhaul of mobile ad infrastructure enhancing user privacy, and impacting how ads are served and measured. Now, we turn our lens toward publishers.

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Ad Tech Ad Targeting Viewability Shipping 103

MNTN

MARCH 24, 2023

While Hulu was early to the ad-supported game, streaming heavy hitters like Netflix and Disney+ waited to join in. These offerings brought a noted change to the space—now, instead of simply marketing to potential subscribers, streaming services have to consider advertisers as customers as well. Disney+ is hoping to follow suit.

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Viewability Ad Targeting Ad Tech Advertising 98

VideoWeek

MAY 17, 2024

The biggest of these came earlier this year, when Netflix acquired rights to wrestling brand WWE’s flagship show Raw in the US, and all of its content in international markets. The streamer didn’t say whether its own internal ad tech will replace these partnerships or work alongside them. Read more on VideoWeek.

Retail 98

Retail Media Ad Tech Audience 98

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets. The CTV ad placements appear in areas such as app menus and navigation screens.

Ad Tech 59

Ad Tech Agency Media Audience 59

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple has made it harder to target ads to iOS device users. iOS still dominates ad spend market share — here’s why.

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Advertising Conversion Audience Mobile Ads 115

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged. Sound familiar?

Ad Tech 74

Ad Tech Data Management Platform Affiliates Ad Inventory 74

Ad Monsters

JUNE 4, 2024

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Many marketers are – let’s say – generally excited about the promised targeting power of CTV.

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Ad Inventory Cookies Advertising Ad Tech 107

Digiday

JUNE 9, 2022

AT&T’s ad tech business Xandr (formerly AppNexus) has a new owner: Microsoft. The reported $1 billion deal was completed earlier this week on Sunday and gives the software company access to a host of tools that serve both the buy and sell-side of the market. The ad tech vendor was unlike any other ad tech vendor around.

Ad Tech 71

Ad Tech Marketing Media Advertising 71