Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. to Disney’s media properties and more than 100 million U.S. household-level IDs, she added.

Ad Targeting 87

Ad Targeting Ad Server Geo targeting Ad Tech 87

Ad Monsters

JANUARY 30, 2024

I’ve been in the ad tech space for a long time, and we’re not like other consumers. Jeremy Haft : The industry is focused on campaign performance, which can serve as a proxy for the value the consumer has derived from the ad experience. Advertisers are increasingly looking to connect to consumers and be relevant.

Ad Tech 111

Ad Tech Audience Advertising Entertainment 111

AdExchanger

JUNE 4, 2024

Seems as if every retailer has its own data and ad targeting business these days. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. But what they don’t have is scale.

Manufacturing 114

Manufacturing Retail Ad Tech Ad Targeting 114

Ad Tech Daily

MAY 12, 2022

The Hague, Netherlands: Beatgrid, the single-source cross-media Adtech platform, today announces its new brand identity alongside an expansion of its offering with three new products to get the jump on the industry’s cookieless future.

Media 98

Media Ad Tech Audience Ad Targeting 98

Digiday

MAY 3, 2023

There was also a showcase of a number of Spanish-language and bilingual media companies. Key details: AI is the new buzzword in ad tech Measurement and identity need to be “stitched by the hip” Spanish-language CTV offerings get the spotlight The BBC returned to the NewFronts stage for the first time in two years.

Ad Tech 69

Ad Tech Media Machine Learning Audience 69

Digiday

FEBRUARY 27, 2024

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 88

Demand Side Platform Ad Tech Cookies Ad Targeting 88

Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.

Ad Tech 72

Ad Tech Ad Server Advertising Conversion 72

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Paleo AdTech

DECEMBER 10, 2023

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

Ad Tech 52

Ad Tech Ad Targeting Media Agency 52

Paleo AdTech

JULY 6, 2021

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

Ad Tech 52

Ad Tech Ad Targeting Media Agency 52

VideoWeek

NOVEMBER 29, 2024

Top Stories CTV Stars as Global Ad Spend Tipped to Top $1 Trillion in 2024 Total annual global ad expenditure is predicted to pass $1 trillion for the first time in 2024 according to WARC’s latest data. percent, with digital media channels once again seeing the highest growth rates.

Ad Tech 59

Ad Tech Media Retail Agency 59

The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Ad Tech Daily

SEPTEMBER 13, 2024

By integrating Onetag’s Smart […] The post Audigent and Onetag Raise the Bar for Programmatic Combining Real-Time Data and AI-Powered Curation appeared first on Ad Tech Daily.

Ad Tech 103

Ad Tech Media Ad Targeting Advertising 103

Ad Tech Daily

OCTOBER 21, 2024

Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features NEW YORK — billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media.

Ad Tech 105

Ad Tech Agency Media Advertising 105

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. This is about controlling the entire advertising infrastructure — from retail media to CTV to the open web. If true, this bold move could shake up the CTV market. identity solution.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

Ad Tech Daily

OCTOBER 22, 2024

The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals. This addresses […] The post Marketing Architects Builds Annika Audience™ for Unified TV Buying appeared first on Ad Tech Daily.

Audience 100

Audience Marketing Ad Tech Agency 100

Ad Tech Daily

OCTOBER 11, 2024

Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV.

Healthcare 97

Healthcare Audience Ad Tech Marketing 97

Ad Tech Daily

FEBRUARY 7, 2025

Available via the Triton Audio SSP, User Identity Integration Can Help Publishers Scale Their Audiences NEW YORK — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform,Optable, to enable (..)

Ad Tech 59

Ad Tech Audience Ad Targeting Media 59

Ad Monsters

FEBRUARY 9, 2024

As a unified, offline-online identity graph, we can connect together a wide variety of consumer touchpoints and enable the measurement of media tied to conversions. With an impressive persistence rate of 99.5%, it offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts.

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. WBD Streaming Gains Fail to Offset TV Losses Warner Bros.

Ad Tech 52

Ad Tech Media Agency Audience 52

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 69

Retail Media Cookies Ad Tech 69

VideoWeek

MAY 16, 2024

Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. Both of these formats have been developed with ad tech company Kerv.ai.

Ad Tech 105

Ad Tech Audience Retail eCommerce 105

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Cookies 69

Cookies Ad Tech Ad Targeting Media 69

The Ad Tech Blog

JUNE 13, 2024

Overview of Consumer Confidence Index and Digital Ad Spend Key Points Consumer confidence directly impacts digital ad spend allocation. Understanding consumer behavior helps in optimizing ad campaigns. Economic indicators can guide media planning strategies. Adapting to changes in consumer confidence can improve ROI.

ROI 130

ROI Audience Ad Targeting Conversion 130

Ad Tech Daily

JULY 18, 2022

The post Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads appeared first on Ad Tech Daily. Walmart will be the exclusive retailer to enable streamers […].

Retail 119

Retail Ad Tech Ad Targeting Video Ads 119

Ad Tech Daily

SEPTEMBER 13, 2024

Billion Globally by 2029 appeared first on Ad Tech Daily. The study identified the need to improve […] The post AdTech Spend to Reach $43.5

Ad Tech 105

Ad Tech Marketing Advertising Ad Targeting 105

Ad Tech Daily

SEPTEMBER 19, 2024

Mr Shan Xuefeng, President of Huawei Consumer Cloud Service Europe kicked off the summit with an […] The post Huawei Introduces Petal Ads to Promote Global Connectivity in the Luxury and Travel Sector in Milan appeared first on Ad Tech Daily.

Fashion 105

Fashion Ad Tech Audience Advertising 105

Ad Tech Daily

JANUARY 15, 2025

Partnership unlocks new inventory for advertisers to deliver personalized, omnichannel experiences across 200 million monthly casino impressions SAN FRANCISCO — LiveRamp(NYSE: RAMP), today announced it is powering the industrys first casino media network forMohegan, a global leader in casino and entertainment destinations.

Media 52

Media Entertainment Ad Tech Impressions 52

Ad Tech Daily

OCTOBER 24, 2024

NEW YORK — FreeWheel, a global technology platform for the […] The post FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content appeared first on Ad Tech Daily.

Audience 105

Audience Advertising Ad Tech Ad Targeting 105

Paleo AdTech

DECEMBER 10, 2023

Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. Poindexter was originally focused on website personalization and optimization, and customers such as AOL and American Express asked them to deliver better prospects in the first place (aka, ad tech).

Real Estate 52

Real Estate Media Ad Tech Ad Targeting 52

Ad Tech Daily

MARCH 29, 2023

Contextual Audio Ads offer advertisers unlimited capacity to dynamically generate fully-customized creative content that is relevant to the listener’s specific context and environment.

ROI 111

ROI Ad Tech Advertising Ad Targeting 111

Ad Tech Daily

MAY 25, 2022

The post Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement appeared first on Ad Tech Daily. Anna McMichael, VlogBox’s strategic partnerships director, together with experts from IRIS.TV, and Wantent, will discuss strategies that can be used for effective viewer […].

Ad Tech 111

Ad Tech Ad Targeting Media Marketing 111

Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning 111

Machine Learning Ad Inventory Ad Tech Advertising 111

Ad Tech Daily

MARCH 6, 2023

. — Sam’s Club®, a division of Walmart Inc.

Retargeting 109

Retargeting Display Advertising Ad Tech Advertising 109

Ad Tech Daily

SEPTEMBER 25, 2024

NOVA Selects Triton Digital’s Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with NOVA Entertainment, Australia’s leading independent audio entertainment business, (..)

Entertainment 98

Entertainment Advertising Ad Tech Ad Targeting 98

Ad Tech Daily

OCTOBER 28, 2024

The survey of 2,006 UK consumers who celebrate Christmas found that 17% will opt for pre-loved gifts this year rather than buying […] The post Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend Less This Christmas appeared first on Ad Tech Daily.

Ad Tech 97

Ad Tech Advertising Ad Targeting Ad network 97