The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

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The Ad Tech Blog

JUNE 13, 2024

Understanding consumer behavior helps in optimizing ad campaigns. Adapting to changes in consumer confidence can improve ROI. Understanding the relationship between consumer confidence and digital ad spend is essential for marketing managers, advertising executives, and media planners.

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Martech

JULY 25, 2022

One in which we could look at every sale and determine which touchpoints were effective at delivering ROI and which represented wasted spend. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking. The dawn of digital media promised a brighter future. Processing.Please wait.

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Machine Learning Marketing Cookies ROI 107

Monetize More

MARCH 2, 2023

Better performing and 10X ROI campaigns: Advertisers can view and manage their campaigns in real-time through one dashboard and adjust bids and targeting as needed, thus staying on top of results and improving performance.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. We can use the data we get from the ads for audience development. These are costly investments, and they can be ROI positive. JM: Not really.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities.

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Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

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Smart-Hub

JULY 3, 2023

By blending seamlessly with the content, these ads form an authentic and trusted connection with the audience, increasing their receptivity and the impact of the advertising message. One of the most important advantages of programmatic audio ad targeting is its capacity to provide accurate audience segmentation.

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OpenX

JULY 21, 2023

At Cannes this year, OpenX took the stage with leading partners and clients to conduct three panels on some of the hottest topics in ad tech. Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel. Buy cheap, pay twice,” he concluded.

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VideoWeek

JUNE 21, 2024

.” Disney Announces BridgeID Data Matching Tool Disney continued its substantial investment in the tech side of its ad offering this week with the announcement of BridgeID, a solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement.

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Smart-Hub

OCTOBER 24, 2023

A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience. Utilize the findings to fine-tune campaigns, enhancing click-through rates and maximizing return on investment (ROI). Looking For Detailed Case Studies?

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Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Paid search ads appear as the top results on search engines. Search Map listing ads.

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Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention. Everybody’s kind of waiting.”

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Impressions Audience Ad Targeting Agency 68

Smart-Hub

MAY 2, 2023

This article will discuss how AI can help marketers improve targeting and ad creatives. It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). It means that advertisers increase their return on investment (ROI) and receive excellent value for their money.

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Ad Exchange Advertising ROI Non-Profit 40

Smart-Hub

DECEMBER 8, 2023

With SmartHub ad exchange, our partners have repeatedly achieved an increase in ROI by more than 500% and a return on investment in less than three months. This ensures that the ecosystem of programmatic receives precise ad targeting without user privacy violations.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

FEBRUARY 2, 2023

How Publishers Benefit From Contextual Targeting With Google postponing the “no cookies policy” time and time again, it is unlikely that behavioral advertising will die out any time soon. However, when GDPR took effect, many publishers switched to contextual targeting as an experiment but surprisingly saw an increase in ROI.

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VideoWeek

APRIL 26, 2024

First-party data is also attached to these profiles to enable audience targeting, while WBD says clean room solutions provided by Snowflake will enable advertisers to fold in their own data. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting.

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VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek.

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Ad Tech Daily

MARCH 7, 2025

Monica Rodriguez has been promoted to lead Utiqs […] The post Utiq Expands Regional Leadership in Southern Europe and DACHto Support Continued Growth appeared first on Ad Tech Daily.

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Ad Monsters

DECEMBER 3, 2024

For example, mobile app users report greater frustration with ads (81%) than with privacy concerns (74%) or online security (76%). If users are unhappy, publishers see higher bounce rates or ad blocker adoption, brands see diminished ROI, and ad tech vendors face reduced demand for their solutions.

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