The Ad Tech Blog

MAY 4, 2024

This technique is particularly useful in environments where data privacy is paramount, such as in personalized advertising and healthcare. Applications in Digital Advertising In the context of digital advertising, federated learning enables advertisers to create personalized ad experiences without compromising user privacy.

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Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. The attrition rate in advertising is so high, particularly at agencies. use 10 or more.

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AdExchanger

APRIL 17, 2024

YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger.

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Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. As businesses struggle to adapt to the increasing complexity of data and ad targeting, there is light at the end of the tunnel. Data incentivization.

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The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure.

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Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Improved ads package. Its photo classification abilities.

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illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.

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AdExchanger

JUNE 6, 2024

A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round.

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Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Many consumers remain unaware of the specific data points used for ad targeting, underscoring the importance of transparency in data collection practices.

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AdExchanger

AUGUST 10, 2022

Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies.

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AdExchanger

AUGUST 7, 2024

The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the Games, according to data NBCU shared with AdExchanger earlier this week. The post How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics appeared first on AdExchanger.

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Playwire

DECEMBER 26, 2024

Key Points Before diving deep into the world of ad targeting strategies, here are the essential takeaways: Contextual advertising sits at the top of the targeting pyramid, offering premium alignment between content and ads Behavioral targeting provides scale but may sacrifice some relevance and precision The most effective campaigns typically blend (..)

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AdvertiseMint

DECEMBER 26, 2024

As we anticipate the changes in Meta Advertising trends by 2025, technological advancements and evolving consumer behaviors are set to play pivotal roles. Whether you’re an advertiser or a consumer, understanding these trends will be crucial in navigating the advertising landscape of the future.

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AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

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AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences.

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Martech

SEPTEMBER 11, 2024

Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Potential pausing of ads using highly targeted UTMs.

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Ad Targeting Communications Audience MarTech 111

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. How to create Instagram and Facebook ad audiences?

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Ad Targeting Retargeting Audience ROI 97

Ad Monsters

NOVEMBER 14, 2024

He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship. In this AI tool guide, we’ll further explore how publishers leverage AI to bolster their ad and rev ops strategies.

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Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Learn more here.

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Digiday

MAY 6, 2024

The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements. And the third installment uncovered which ad attributes matter the most to marketers on streaming platforms.

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Adweek

JUNE 22, 2023

Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide.

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Digiday

AUGUST 30, 2023

Wakefield Research also found that 64% of CPG brands with ad budgets of $100 million or more are planning to increase their RMN spend. As the consumer demand for personalized targeting increases , to succeed with retail media campaigns, advertisers must understand the benefits of marketing at the point of purchase — and beyond.

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Retail Ad Targeting Media Advertising 88

MNTN

NOVEMBER 22, 2024

CTV ads are delivered on streaming devices like smartphones, smart TVs, and tablets. You can target users while they’re watching content on their favorite streaming service, such as Hulu , Amazon Prime, or Netflix. The ad creatively showcased MNTN’s capabilities while keeping viewers entertained. YouTube Link 2.

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The Ad Tech Blog

MARCH 25, 2024

How does lack of consent affect advertising? Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes. Over-reliance on automated systems without human oversight can lead to inappropriate ad targeting and personalization errors.

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Martech

FEBRUARY 21, 2025

Regulatory changes and uncertainties around third-party tracking and ad targeting have further accelerated the shift toward MMM. Big-budget advertising mix models: This scenario prioritizes media optimization and complex analytics and is tailored for advertisers with substantial media budgets.

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The Ad Tech Blog

APRIL 28, 2024

Understanding Blockchain in Advertising Key Points Decentralized Data Management: Blockchain technology offers a decentralized framework, ensuring that data across the advertising network is not controlled by any single entity, which enhances security and transparency.

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Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. A Disney spokesperson confirmed the ad spend shift discussions.

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Ad Monsters

DECEMBER 16, 2024

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. Advertisers saw a record number of publisher product announcements this year. Advertisers like Toyota are seeing positive results.

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Brid.tv

JULY 20, 2022

With the upcoming death of the third-party cookie, many publishers and advertisers are looking for alternate solutions for reaching their ideal audiences. Read this article to find out why contextual video ad targeting is the best option for publishers.

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Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

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Machine Learning Advertising Cookies Conversion Rate 112

Ad Monsters

DECEMBER 6, 2024

Googles reign over search and advertising is under scrutiny, but are the DOJs antitrust cases missing the bigger picture? Mike Seiman, CEO of Digital Remedy, explores how AI, CTV, and evolving search behaviors are reshaping the digital ad landscapechallenging Googles dominance and redefining the future.

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Martech

JANUARY 11, 2023

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . Advertisers, large and small, are making bold promises to eradicate the industry’s carbon footprint in the next decade.

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AdExchanger

SEPTEMBER 29, 2024

Prophesy Unfulfilled Oracle Advertising, we hardly knew ye. Pour one out, because today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot. Moat, we forgot all about you.

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Ad Monsters

NOVEMBER 14, 2024

Beyond content generation, several publishers are leveraging AI in ad targeting and audience segmentation, but with strict guidelines to avoid compromising reader trust. For example, one publisher discussed using AI to optimize ad placements without sacrificing user experience. There’s no room for ambiguity.”

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AdExchanger

JUNE 27, 2024

It's never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms. The post TV Advertisers Are Revisiting Their Relationships With DSPs appeared first on AdExchanger.

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Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. With nearly 3 billion games worldwide, in-game advertising can give brands incredible reach.

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Ad Monsters

FEBRUARY 12, 2024

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. This is the next logical step in using AI in advertising. In podcasting specifically, advertisers are keen on leveraging the intimacy of the format.

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