Agency execs shine a light on connected TV advertising’s Goldilocks paradox during Digiday’s CTV virtual forum
Digiday
JUNE 8, 2022
Connected TV combines the best of traditional TV and digital for advertisers. The fact that both traditional TV advertisers and digital-native advertisers alike can apply their respective legacy biases to CTV is, again, part of the promise of CTV. At least, that’s the promise of CTV.
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