Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

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Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time.

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Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. ” Over time, advertisers began to look for more efficient ways of buying ad space.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Sound familiar?

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Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. Instead of removing third-party cookies entirely, Chrome introduced the Privacy Sandbox, giving users more control over their data while maintaining the ad-supported internet.

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illumin

DECEMBER 13, 2024

This article will help clarify exactly how generative AI helps marketers and advertisers. Unlike traditional AI systems, which are typically designed to analyze and interpret existing data, Generative AI creates new material based on learned patterns and data inputs. How GenAI can help advertisers and marketers?

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Ad Monsters

JUNE 28, 2022

Data platforms, broadly speaking, are no different. The market offers a variety of data collection software, including data management platforms (DMPs), master data management solutions (MDMs), and customer data platforms (CDPs). Alphabet Soup: Decoding DMPs, MDMs, and CDPs.

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Single Grain

JULY 25, 2019

The CDP continues to aggregate data and compares customer profiles to find similarities among your audience in order to inform future sales, marketing and advertising campaigns. You can also use this data to create lookalike audiences on platforms like Facebook Ads. Dive Deeper: . CDP vs CRM. CDP vs DMP.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data.

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Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. What Is a Demand-Side Platform (DSP)?

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Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

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Clearcode

AUGUST 8, 2023

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. At the same time, users want to receive a personalized advertising experience. An example of a data processing pipeline that could be performed using IPA — from fragmented source (e.g., Source: Criteo.

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Clearcode

MARCH 15, 2023

That’s why marketers, advertisers, and agencies have started to invest in different data strategies to continue offering personalized advertising without relying on third-party data, which has been the standard approach in programmatic advertising. Table Of Contents Key Points What Is Zero-Party Data?

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Single Grain

SEPTEMBER 5, 2019

The CDP continues to aggregate data and compares customer profiles to find similarities among your audience in order to inform future sales, marketing and advertising campaigns. You can also use this data to create lookalike audiences on platforms like Facebook Ads. Dive Deeper: . CDP vs CRM. CDP vs DMP.

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Clearcode

DECEMBER 6, 2022

Seller Defined Audiences (SDA) is a technical specification released by the IAB Tech Lab that allows publishers to monetize their audiences without needing to use a unique ID or reveal a user’s identity to advertisers. What Data Can Publishers Use to Create Seller-Defined Audiences?

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Adtelligent

DECEMBER 26, 2023

Data privacy issue Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. Google and Apple’s decision to drop third-party cookies altogether sent shockwaves through the advertising industry.

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Adtelligent

MAY 26, 2021

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. With the rising awareness of the need for better data privacy regulations, people have become wary of their personal information being used without proper consent.

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Clearcode

OCTOBER 21, 2024

The biggest web browser in the world, Google Chrome, is developing the Privacy Sandbox to create a cookieless, user- and advertiser-friendly environment. While some stakeholders welcomed the initiative as a necessary step toward protecting user privacy, others expressed concerns about its potential impact on the advertising ecosystem.

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Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Whether you’re looking for more control over your data or want to meet rising consumer expectations and improve user experience, we’ve got the perfect solution for you.

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Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Whether you’re looking for more control over your data or want to meet rising consumer expectations and improve user experience, we’ve got the perfect solution for you. First party data. Contextual advertising.

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