TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 107

Ad Targeting Pop-Up Cookies GDPR 107

The Ad Tech Blog

APRIL 28, 2024

Understanding Blockchain in Advertising Key Points Decentralized Data Management: Blockchain technology offers a decentralized framework, ensuring that data across the advertising network is not controlled by any single entity, which enhances security and transparency.

Advertising 130

Advertising GDPR Mobile Ads Education 130

VideoWeek

OCTOBER 24, 2024

Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting. The former is particularly interesting.

Ad Targeting 52

Ad Targeting GDPR Ad Tech Advertising 52

TechCrunch Ads

AUGUST 2, 2022

But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. Streaming volume, advertising options and targeting options will improve. AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

VideoWeek

MAY 16, 2023

The reworked framework, used by businesses across the industry to guide the collection and sharing of consent signals for use of personal data in advertising, notably removes legitimate interest as a basis for consent. For targeted advertising, consent must be collected, legitimate interest is not a valid legal basis.

GDPR 98

GDPR Ad Targeting Advertising Ad Tech 98

Ad Monsters

MARCH 23, 2023

First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences. In targeted advertising? Will it be used for analytics? To improve website performance? Personalized campaigns?

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Companies purchasing podcast ads grew by 14% YoY, 42% being repeat advertisers. Last Week’s Highlights. AdTech Trends.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Basis

MAY 20, 2022

It’s been a busy couple of months for digital advertising industry regulators, with new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States. But back stateside, the U.S.

Advertising 88

Advertising Marketing Cookies Pop-Up 88

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data.

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

Brid.tv

NOVEMBER 17, 2023

From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. So what are the problems with behavioral targeting , exactly?

GDPR 98

GDPR Cookies Real Estate Audience 98

Martech

OCTOBER 12, 2021

There were legal obligations that were required like GDPR and CPA that came into being and they had different requirements like providing users with more control about their data and giving them privacy rights,” Sood said. Then there was a technology swing as well,” she added. Why this new focus on privacy? Click here to download!

Marketing 115

Marketing GDPR CPA MarTech 115

Basis

JUNE 5, 2024

Here, he offers insights into the draft APRA legislation and its potential impact on digital advertising. Since its introduction in early April, the American Privacy Rights Act (APRA) has generated significant buzz due to its potential implications for the digital advertising industry in the United States.

Advertising 64

Advertising Cookies GDPR Banner 64

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech?

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

The Ad Tech Blog

JULY 17, 2024

FL is particularly useful in industries where data privacy is critical, such as healthcare, finance, and advertising. Challenges in Ad Tech: Privacy Concerns Data Privacy in Advertising In the advertising technology (ad tech) industry, data privacy is a significant concern.

Healthcare 130

Healthcare Machine Learning Finance Ad Tech 130

VideoWeek

DECEMBER 5, 2023

The group says that at least between May 25th, 2018 (when GDPR came into force) and July 31st this year, Meta has used personal data for advertising purposes across its platform without collecting consent to do so. News groups meanwhile have struggled for ad revenues, putting news media sustainability at risk.

Media 52

Media GDPR Advertising Ad Targeting 52

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Martech Series

JUNE 20, 2022

Seedtag acquires KMTX to boost contextual performance for advertisers. AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. Raises $7M Series A Round to Ensure Digital Marketing Addressability and GDPR compliance in a Cookieless Future. OTT Is Revolutionizing Advertising.

Marketing 88

Marketing MarTech GDPR Affiliates 88

AdExchanger

JUNE 1, 2022

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. And what makes first-party data more suited to a privacy-centric ad experience? But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data?

Cookies 122

Cookies Ad Targeting GDPR Advertising 122

Martech

MARCH 1, 2024

Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. In contrast, third-party cookies are placed on a website by a company other than the website’s owner for advertising purposes. C ompliance with GDPR, CCPA and DSAR. Better targeting.

Cookies 119

Cookies First-Party Cookies GDPR Pop-Up 119

PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. Advertisers should, generally speaking, be in favor of things that are pro-consumer … we are not trying to force people to do something.”

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Ad Monsters

JANUARY 9, 2024

Google’s IP Protection aims to be a privacy-forward feature that blocks websites from tracking users’ digital footprint, but some advertisers worry this is just another power grab. Now, let’s see what advertisers are saying about it. It’s easy enough to target a reader of a St. Louis in Illinois.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. Programmatic Advertising Ecosystem: What is It?

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

FEBRUARY 26, 2023

Advertisers set their desired price per 1000 ads served. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week.

Cookies 79

Cookies GDPR Audience Media 79

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Digiday

DECEMBER 15, 2022

Twitter’s risky plan for its ads business may actually end up doing more harm than good for advertisers still advertising on the social network. And sell more and more targeted ads. So I think it doesn’t comply with this particular class of GDPR. What now, you say? Musk’s plan doesn’t stop there.

GDPR 73

GDPR Fashion Ad Targeting Advertising 73

Digiday

JANUARY 24, 2023

Privacy is the single biggest challenge facing the contemporary digital media sector as there is growing public unease with the extent of online information advertisers can access which has prompted governments to take action. Although, not all are in complete agreement with such confrontational language.

Media 73

Media GDPR Ad Targeting Conversion 73

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. Instead of removing third-party cookies entirely, Chrome introduced the Privacy Sandbox, giving users more control over their data while maintaining the ad-supported internet.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

MARCH 14, 2022

Cookies eventually became the most valuable tool in the hands of digital advertisers who utilized them to deliver targeted ads. In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc).

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Digiday

SEPTEMBER 20, 2022

Of course, discussions around the future of ad targeting and measurement will have added urgency for executives based in the European Economic Area where GDPR has curtailed efforts to test proposals from the likes of Google and The Trade Desk. Curiosity around the new look platform has now been piqued.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Ad Monsters

FEBRUARY 7, 2024

While they all have lengthy and established careers in ad tech and digital media, they are all at different points in their career journey, striving to better the industry and the people around them. From privacy lawyers to ad and rev ops legends, we have assembled a list of groundbreaking professionals who deserve year-round accolades.

Ad Tech 105

Ad Tech Media Agency Audience 105

Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. That is why contextual targeting might be a possible alternative to behavioral in the future.

GDPR 52

GDPR Cookies AutoMobile Ad network 52