The Ad Tech Blog

JULY 14, 2024

In the rapidly evolving world of mobile advertising, ensuring user consent and privacy is paramount. This article delves into the importance of user consent and privacy in mobile ads, the challenges faced by the industry, and practical solutions to address these issues. Another challenge is balancing personalization with privacy.

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Mobile Ads GDPR Machine Learning Conversion Rate 130

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Digital Remedy

OCTOBER 19, 2022

Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers searching for new and inventive ways to broadcast their candidate’s message. One way some campaigns are attempting to break through the noise is with podcast advertising.

Advertising 106

Advertising Audience Retargeting Media 106

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. 480% more clicks. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? What Is Contextual Targeting?

Advertising 95

Advertising Cookies CPM Retargeting 95

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. The first is targeting.

Retail 88

Retail Advertising Cookies Marketing 88

Martech

JUNE 29, 2023

Use targeting to boost experience and measure results In addition to improvements in the experience, targeting and retargeting your customers with digital ads can help keep them on the path to purchase. If customers respond positively to ads, digital targeting keeps them engaged with your brand and drives sales.

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Retargeting Control Group MarTech Food 106

Single Grain

JUNE 11, 2019

For B2B brands, LinkedIn can be an advertising goldmine. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. Layering LinkedIn Ad Targeting Options. Don’t Forget to Retarget. LinkedIn vs. Facebook Advertising.

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Retargeting SEO A/B Testing Banner 111

Basis

JANUARY 24, 2024

We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions. To help advertisers find their footing this year, we called on restaurant and dining marketing expert Vanessa Allen, Basis VP of Integrated Client Solutions.

Advertising 75

Advertising Marketing Cookies Retargeting 75

Basis

OCTOBER 14, 2022

In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them. Bid multipliers, which provides increased granularity by allowing advertisers to bid on ad placements, creative sizes, or exchanges at different rates depending on performance goals.

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Retargeting Cookies Pop-Up Conversion 86

Smarty Ads

SEPTEMBER 27, 2023

Nowadays, the success of any business heavily relies on advertising. With programmatic targeting, this process gets significantly simpler. Powered by data, your ads reach exactly those clients most likely. It is not enough to create high-quality products; they must also be promoted to the right customers on the right channels.

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Ad Targeting Advertising Retargeting 52

Single Grain

MAY 11, 2023

In this piece, we’ll cover twenty benefits of advertising online and how brands can leverage digital ad placements to stay up to date with the advertising industry and ultimately maximize revenue. How Are These Benefits of Advertising Online Useful for Your Brand? With that said, let’s get to it.

Advertising 52

Advertising Retargeting Impressions CPC 52

Smart-Hub

MARCH 14, 2022

Cookies eventually became the most valuable tool in the hands of digital advertisers who utilized them to deliver targeted ads. Currently, Google collaborates with advertisers to ensure that the transition has minimal impact on the online marketing sector. . Contextual targeting is coming back.

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Cookies Advertising Retargeting Ad Tech 52

Ad Monsters

JANUARY 9, 2024

Google’s IP Protection aims to be a privacy-forward feature that blocks websites from tracking users’ digital footprint, but some advertisers worry this is just another power grab. Now, let’s see what advertisers are saying about it. It’s easy enough to target a reader of a St. Louis in Illinois.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions. How Does a DSP Work?

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Demand Side Platform Ad Exchange Impressions Ad Targeting 108

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JULY 25, 2019

The CDP continues to aggregate data and compares customer profiles to find similarities among your audience in order to inform future sales, marketing and advertising campaigns. You can also use this data to create lookalike audiences on platforms like Facebook Ads. Retarget Customers More Effectively. Dive Deeper: .

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Retargeting Banner Data Management Platform Audience 81

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech?

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Ad Wisey

MAY 13, 2022

Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. How can ad management platforms help e-commerce businesses? 33% of marketers turn to paid advertising to boost their brand awareness. 10 best ad management tools for e-commerce. Why Adwisely?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. Programmatic Advertising Ecosystem: What is It?

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. To run and complete the buying process, DSPs are connected to: SSPs and ad exchanges to purchase ad inventory.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Work With Us What Is Programmatic Advertising (with Examples)?

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. Sure, you might not need billions of people to view your video advertisements. It’s also worth noting that 84% of Facebook’s total advertising income comes from mobile advertising.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. Instead of removing third-party cookies entirely, Chrome introduced the Privacy Sandbox, giving users more control over their data while maintaining the ad-supported internet.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Single Grain

JUNE 8, 2023

Ad Account Access Verify the access levels granted to different team members or agencies. 2) Ad Targeting Periodically revisiting your ad targeting settings is foundational in any audit. This is a particularly powerful technique once there is some data in the ad account for you to compare with your results.

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Retargeting A/B Testing Conversion Rate Conversion 52

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution.

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Audience Cookies Retargeting Marketing 113

Single Grain

DECEMBER 8, 2023

Work With Us Understanding LinkedIn Ads To get started, click here to jump below: Creating a LinkedIn Ads Campaign Step by Step First things first, why bother with LinkedIn Ads ? Most importantly, LinkedIn’s competitively priced ad rates produce results. The answer is simple.

CPC 105

CPC Conversion Conversion Rate Audience 105

AdvertiseMint

FEBRUARY 3, 2022

Here’s news you probably already heard: The iOS14 update has caused Meta (formerly Facebook) a lot of problems with their advertising business. Meta has already decided that their long-term solution is to build the metaverse, but the people using their ads can’t exactly wait out the massive decline in quality.

Retargeting 52

Retargeting CPA Conversion Audience 52

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. make a purchase).

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. Advertisers should, generally speaking, be in favor of things that are pro-consumer … we are not trying to force people to do something.”

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Digiday

JULY 17, 2022

” “Unbundling in the media and advertising ecosystem has caused a lot of specialists within data and within insights and analytics, but very few people who understand how to holistically tie data together to impact everything in brands from creative to content, to strategy to media,” explained Caruso. .

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Retargeting Agency Media Ad Targeting 76

Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Interestingly, Microsoft Advertising is also using the event to underline its reemergence in the advertising game now with Xandr, a.k.a.

Cookies 69

Cookies Conversion Ad Tech Retail 69

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Creating effective Facebook ads requires a strategic approach that captures attention and drives engagement. This blog post will discuss how to make your Facebook ad campaigns more effective.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

Monetize More

JANUARY 13, 2023

Ad automation strategies are essential because they help increase the efficiency and effectiveness of an organization’s advertising efforts. Businesses can save time and money while achieving better results by automating the processes involved in ad buying, placement, and measurement.

Conversion Rate 52

Conversion Rate A/B Testing Retargeting Conversion 52

Single Grain

NOVEMBER 17, 2020

Finally, there are Text Ads, which are the little text and/or image blurbs that appear in designated header and sidebar areas on LinkedIn’s site: Text Ads probably aren’t going to get you a huge number of clicks or leads. Instead, I like to use them for brand-building and retargeting. How to Set Up LinkedIn Ads Targeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98