Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Digiday

NOVEMBER 6, 2022

But the fact that OpenWeb has even had to secure those additional funds so soon after its last cash injection last November says everything about the costs that come with standing up an ad tech business in the current climate. Take onboarding, for instance.

Ad Tech 75

Ad Tech Data Management Platform Affiliates Ad Inventory 75

Lemonads

SEPTEMBER 23, 2020

This is why BigSpy helps advertisers with their spy tool to monitor competitors’ ads , especially on Facebook, to let us check the competitor’s advertising ideas and strategies, in order to succeed earlier in achieving the goals we set. Like-range: Lets us set a “minimum-maximum” number of likes that the ad has fetched so far.

Affiliates 52

Affiliates Non-Profit Impressions A/B Testing 52

Agility Ads

MARCH 11, 2022

Targeted Ads. To get the most out of digital advertisements, politicians use geofencing paired with targeted ads. Targeted advertising utilizes big data to place ads based on viewers’ traits. However, it’s a dream come true for a political campaign to place ads for hyper-specific demographics.

Affiliates 52

Affiliates Audience Ad Targeting Advertising 52

Lemonads

OCTOBER 8, 2020

REFINE YOUR PUSH ADS TARGETING To stay on top of your market and to ensure maximum rentability, it’s essential to have a look at your competitors’ targeting for their push advertising campaigns. You can either search existing ads by country, by ad or affiliate network , by vertical, or by language.

Affiliates 52

Affiliates Ad network CPC Keyword advertising 52

Smart-Hub

OCTOBER 24, 2023

Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue. Solutions include: Diversification: Explore various monetization methods, such as affiliate marketing, sponsored content, or subscriptions. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Digiday

JANUARY 23, 2023

We’re looking at ways to expand affiliate partnerships, things along those lines where our message gets out to a really relevant audience at a controlled [customer-acquisition-costs]. We’ll be thinking about regions, very hyperlocal, that makes sense, where our product fits well for people, where there’s a need.

Agency 75

Agency Marketing Food Affiliates 75

Monetize More

MARCH 9, 2023

Ads placed in prominent positions, such as above the fold, tend to have higher engagement and click-through rates, resulting in higher Ad RPM and Page RPM. Audience Demographics: The demographics of a website’s audience can also affect Ad RPM and Page RPM.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Monetize More

JANUARY 2, 2023

With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Banner Flow

MAY 12, 2023

Meta pushes Brands towards running fully enabled shops in-app Meta is introducing changes to Shop ads on Facebook and Instagram to improve in-stream buying efficiency and promote its AI ad targeting options. Shops with in-app checkout enabled perform better than those that refer buyers to a third-party website.

Media 52

Media Brand Awareness Affiliates Entertainment 52

Digiday

SEPTEMBER 15, 2022

Next week, Eric Karp, svp of brand licensing at Vox Media, and Michelle Myers, Wright’s Media CRO, will discuss the role licensing can have on driving publishers’ affiliate revenue and increase traffic. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Media 69

Media Advertising Cookies Impressions 69

AdvertiseMint

OCTOBER 13, 2023

Affiliate marketing : Recruit influencers and affiliates to promote pre-orders to their email lists for commission. Direct response marketing example #4: Lead generation ads Targeted Facebook and Google ads focused squarely on generating leads are fantastic marketing tools. This mitigates risk.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Single Grain

JULY 4, 2023

Utilizing targeted advertising campaigns: Strategically reach your ideal audience through precise ad targeting, ensuring your messages are delivered to the right people at the right time, increasing the effectiveness of your campaigns.

ROI 52

ROI Media Audience Click Through Rate 52

Single Grain

MAY 30, 2023

Some of the key areas where AI marketing agencies often apply AI technologies include data analysis, predictive analytics , personalization and targeted content, customer service, content creation, ad targeting and marketing automation. AI marketing is no singular thing.

Agency 52

Agency Marketing SEO Machine Learning 52

Clearcode

MARCH 21, 2023

Vertical ad networks: Focus on certain topics, such as business, technology, automotive, fashion, etc. Specialized ad networks: Focus on a certain type of channel (e.g. Performance and affiliate ad networks: Use the revenue share, cost-per-click (CPC), or cost-per-action (CPA) pricing model. mobile, video, native).

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Single Grain

NOVEMBER 14, 2023

Those of you in the adult, tobacco, pharmaceutical , gaming and weaponry industries, as well as affiliate marketers , may find yourself shut out of popular platforms due to these regulations and therefore may simply need to find alternative advertising networks out of necessity.

Ad network 98

Ad network Conversion CPC CPM 98

Digiday

DECEMBER 19, 2022

This registration strategy offers two solutions: It increases total traffic to help support the publication’s ad revenue and the additional first-party data from free accounts is useful to the publication for honing its ad targeting or providing additional monetizable audience data points.

Audience 69

Audience Finance Impressions Entertainment 69