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However, this also means that it’s the first platform that affiliates and other marketers turn to when trying to establish a connection with their audiences. At lemonads, we work with leading affiliates that generate a significant part of their revenue through Facebook ads. Prospecting campaigns usually feature only two ad sets.
This is why BigSpy helps advertisers with their spy tool to monitor competitors’ ads , especially on Facebook, to let us check the competitor’s advertising ideas and strategies, in order to succeed earlier in achieving the goals we set. Like-range: Lets us set a “minimum-maximum” number of likes that the ad has fetched so far.
CPA – Cost per acquisition or action. ROAS – Return on ad spend. How much revenue do you make per ad dollar? Many tools, like Facebook Ads Manager or Google Analytics, can automatically track these data for you. These ads capture targeted leads for your business. This mitigates risk.
Vertical ad networks: Focus on certain topics, such as business, technology, automotive, fashion, etc. Specialized ad networks: Focus on a certain type of channel (e.g. Performance and affiliatead networks: Use the revenue share, cost-per-click (CPC), or cost-per-action (CPA) pricing model. mobile, video, native).
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