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As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.
REFINE YOUR PUSH ADSTARGETING To stay on top of your market and to ensure maximum rentability, it’s essential to have a look at your competitors’ targeting for their push advertising campaigns. You can either search existing ads by country, by ad or affiliate network , by vertical, or by language.
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More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. Meanwhile, the average CPC of Facebook ads is $1.72 Meanwhile, the average CPC of Facebook ads is $1.72
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