AdvertiseMint

DECEMBER 26, 2024

AI and machine learning will enhance personalization and ad targeting. AI and Machine Learning in Advertising By 2025, artificial intelligence and machine learning will redefine personalization and ad targeting in the advertising industry. Augmented and Virtual Reality will offer more immersive advertising experiences.

Machine Learning 52

Machine Learning Advertising Ad Targeting Audience 52

AdvertiseMint

JANUARY 2, 2025

In todays competitive ecommerce landscape, a typical Amazon advertising agency will leverage Amazon Sponsored Product ads effectively can make all the difference in driving sales. Effective Keyword Targeting Understanding and utilizing the right keywords is critical for ad targeting.

A/B Testing 52

A/B Testing ROI eCommerce Ad Targeting 52

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. With rapid technological advancements and evolving consumer preferences, brands must stay agile to remain competitive.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

AdExchanger

OCTOBER 8, 2024

And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD).

Viewability 131

Viewability Ad Inventory Ad Targeting Advertising 131

Digiday

SEPTEMBER 8, 2022

Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined. Experts say the use of AI is increasing as ad targeting with first-party data has become even in more demand. Some studies back this up.

Agency 69

Agency Machine Learning Communications Information Technology 69

Exchange Wire

JANUARY 10, 2023

Today (January 10th, 2023) Nano Interactive, leaders in ID-free ad targeting solutions, announces the bolstering of its team with a new vice-president of programmatic demand, Hannah O’Neill, who joins with immediate effect. Hannah is tasked with continuing to build on Nano’s [.].

Agency 52

Agency Ad Targeting 52

Digiday

MAY 8, 2024

The third installment uncovered which ad attributes matter the most to marketers. And the fourth installment looked at which types of first-party data are most important to marketers for ad targeting on streaming platforms.

Click Through Rate 93

Click Through Rate Impressions Advertising Ad Targeting 93

Digiday

APRIL 22, 2024

This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. We’ll also examine challenges marketers face on the platforms and provide a guide to which platforms are right for key advertiser needs.

Ad Inventory 82

Ad Inventory Marketing Ad Targeting Agency 82

Digiday

OCTOBER 18, 2023

While it could open an alternative stream of revenue for the platforms, it could spell trouble for small businesses and startups reliant on social media targeted ads, agency execs say.

Media 101

Media Marketing Advertising Ad Targeting 101

AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Digiday

JANUARY 23, 2023

Search ads on TikTok at present are a mostly an experimental marketing channel to reach Gen Z consumers flocking to the app. As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out.

Agency 75

Agency Marketing Food Affiliates 75

Single Grain

MAY 4, 2023

Is your ad agency struggling to get leads? Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company. What Is a Marketing Agency Case Study? Let’s begin!

Agency 52

Agency Advertising SEO Conversion Rate 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Single Grain

MAY 30, 2023

If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. In this curated post, we unveil a curated list of the best agencies that have mastered the art of leveraging artificial intelligence to revolutionize marketing strategies.

Agency 52

Agency Marketing SEO Machine Learning 52

Digiday

JUNE 8, 2022

For example, CTV’s digital delivery enables the kind of granular ad targeting and measurement advertisers are accustomed to on digital and find largely unavailable on traditional TV. The post Agency execs shine a light on connected TV advertising’s Goldilocks paradox during Digiday’s CTV virtual forum appeared first on Digiday.

Agency 69

Agency Native Advertising Ad Targeting Advertising 69

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e. Key Points.

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

Ad Tech Daily

FEBRUARY 14, 2025

Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK Mediaoceantoday announced the successful completion of its acquisition ofInnovid, bringing together Innovid andFlashtalkingto form an independent ad tech powerhouse.

Ad Tech 59

Ad Tech Agency Advertising Ad Targeting 59

Basis

JANUARY 26, 2023

Here’s what to read from the week of 1/20/23 – 1/26/23 to stay ahead of the curve: Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies? How are agencies and digital studios innovating with artificial intelligence developments related to content and creative?

Agency 52

Agency Media Marketing Ad Targeting 52

Martech

NOVEMBER 9, 2023

Recognizing the need for a more accessible solution, Meta has collaborated with select agencies, including Ignite Visibility , to introduce the updated CAPI Gateway. Enhanced targeting and optimization: Discover how to utilize CAPI for data collection and ad targeting optimization.

Conversion 108

Conversion ROI Ad Targeting Advertising 108

VideoWeek

NOVEMBER 29, 2024

NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units. Hires of the Week IPA Nominates Karen Martin as Presidential Candidate Karen Martin, Chief Executive of advertising agency BBH London, has been nominated as IPA President-elect.

Ad Tech 59

Ad Tech Media Retail Agency 59

Ad Monsters

FEBRUARY 12, 2024

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. But the focus today is on AI’s potential to transform creative functions. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible? No in-house data available?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Audience 72

Audience Cookies Ad Targeting Agency 72

Ad Tech Daily

OCTOBER 21, 2024

Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features NEW YORK — billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media.

Ad Tech 105

Ad Tech Agency Media Advertising 105

VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult. Read more on VideoWeek.

Ad Tech 52

Ad Tech Media Agency Audience 52

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. It can help marketers improve omnichannel engagement by targeting customers across many channels. Contextual ad targeting.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

JANUARY 11, 2023

In calculating carbon footprint, the report largely referenced the Bilan Carbone method , a testing tool developed by the French Agency for Environment and Energy Management (ADEME) in 2004. Maximize ad targeting. Processes for targeting audiences have a low carbon footprint.

Advertising 127

Advertising Impressions Audience MarTech 127

Basis

AUGUST 18, 2022

Between new bans on hyper-personal social ad targeting in the EU and proposed legislation to break up tech behemoths in the US, it’s been a banner year for digital advertising regulation across the globe. Why Brands and Agencies Are Hiring TikTok Creators [:04]. Why Brands and Agencies Are Hiring TikTok Creators [:04].

Marketing 78

Marketing Banner eCommerce Food 78

TechCrunch Ads

AUGUST 2, 2022

” As she noted in her tweet, a similarly non-narrow interpretation of special category data processing recently got the gay hook-up app Grindr into hot water with Norway’s data protection agency , leading to fine of €10M, or around 10% of its annual revenue , last year. Are there any willing to change?

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Ad Tech Daily

OCTOBER 22, 2024

AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend. MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™.

Audience 100

Audience Marketing Ad Tech Agency 100

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

OCTOBER 5, 2022

Square also is using Meta’s native ad-targeting features on Facebook and Instagram to target Spanish speakers. Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg. She added that marketplace competition is at least somewhat lighter now than earlier in the year.).

Marketing 69

Marketing Ad Targeting CPM Audience 69

TechCrunch Ads

AUGUST 2, 2022

What to look for when hiring a growth marketing agency. That’s without even going into the complexities of 2022, such as the degradation of ad targeting (due to Apple’s App Tracking Transparency program) and post-pandemic behavioral shifts. More posts by this contributor. They say pressure makes diamonds.

Marketing 75

Marketing Ad Targeting Agency eCommerce 75

PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. See also: Every Ad Agency Should Be Offering Programmatic in 2021.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. An overview of how the header-bidding process works.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

JULY 17, 2022

Apollo was incubated within Anomaly (now a Stagwell agency) around 2016 but was never owned by the agency. ” “A SaaS to in-house market is an interesting line of business for an agency company to develop,” noted Jay Pattisall, vp and principal agency analyst with Forrester.

Retargeting 75

Retargeting Agency Media Ad Targeting 75

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110