Ad Monsters

JULY 2, 2024

Its services promise to deliver personalized ad experiences alongside cookie deprecation. Integrating the Yahoo DSP provides a seamless connection between ad creative and programmatic media buying. YY: How does Yahoo Creative address the challenges of identity changes in online ad-targeting?

Cookies 116

Cookies Brand Awareness Advertising Audience 116

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 88

Retail Advertising Cookies Marketing 88

PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. This will have a similar effect to blocking third-party cookies on a browser, but Apple’s changes are only relevant at the mobile application level.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

TechCrunch Ads

AUGUST 2, 2022

” As she noted in her tweet, a similarly non-narrow interpretation of special category data processing recently got the gay hook-up app Grindr into hot water with Norway’s data protection agency , leading to fine of €10M, or around 10% of its annual revenue , last year. Are there any willing to change?

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Digiday

MAY 7, 2023

But when it comes to data privacy, the industry at large faces various levels of risk: cookies, pixels and trackers on businesses’ websites could inadvertently expose shoppers’ data, according to a study by Lokker, a privacy tech company, that analyzed 100 top e-commerce websites in the U.S.

Retail 69

Retail Media Cookies Ad Tech 69

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Instead of tapping into user ID-based data that was collected or bought to show ads to specific consumers (i.e., How Does Contextual Targeting Work?

Advertising 95

Advertising Cookies CPM Retargeting 95

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The perfect storm has been brewing around digital identity for some time.

Audience 113

Audience Cookies Retargeting Marketing 113

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 95

Advertising Impressions CPM Cookies 95

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

OpenX

SEPTEMBER 26, 2023

The future of contextual buying Today, OpenX announced the launch of ConteX, a supply-side marketplace that empowers brands and agencies to activate a variety of both off-the-shelf and custom premium contextual solutions without complicated contracts and long wait times.

Cookies 52

Cookies Audience Ad Targeting Agency 52

Digiday

SEPTEMBER 15, 2022

has experienced agencies fighting back for more KPIs post-campaign, delaying the start of payment windows by days or even weeks. The company’s founder and CEO Morgan DeBaun said her team is used to receiving an RFP and executing the campaign within a matter of days, especially for clients looking for display ads. Blavity Inc.

Media 69

Media Advertising Cookies Impressions 69

VideoWeek

MAY 17, 2024

Netflix hasn’t said whether it will run ads during the NFL games – but doing so would bolster Netflix’s ad offering, giving it mass simultaneous reach which it can’t offer advertisers with the majority of its content.

Retail 98

Retail Media Ad Tech Audience 98

Digiday

JULY 12, 2022

Good news: The connected TV ad industry seems to be becoming increasingly aware that it cannot rely on the IP address as the channel’s de facto identifier. An agency executive I spoke to recently was talking up an ad tech firm that enables advertisers to target CTV ads to individual households. an IP address.

Ad Tech 69

Ad Tech Cookies Agency Banner 69

TechCrunch Ads

JUNE 29, 2022

The tech giant profiles account holders for ad targeting purposes — apparently relying on user consent as its legal basis. Per BEUC, complaints have been filed to data protection agencies across EU Member States and markets, including by its member organizations in France, the Czech Republic, Norway, Greece and Slovenia.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service. “By

Ad Tech 98

Ad Tech Ad Server Agency Media 98

OpenX

JULY 21, 2023

Privacy matters, and the entire ecosystem needs to work together to create a better plan for a future without third-party cookies. “I I don’t think anyone can solve it by themselves,” he added. Like many other advertisers, they’re trying to do more with less, so partnering with leading SSPs provides a lot of added value.

Media 52

Media Cookies CPM Conversion 52

Adtelligent

DECEMBER 26, 2023

Google and Apple’s decision to drop third-party cookies altogether sent shockwaves through the advertising industry. According to recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Does Dynamic Creative Optimization Use Third-Party Cookies? In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Instead of tapping into user ID-based data that was collected or bought to show ads to specific consumers (i.e., How Does Contextual Targeting Work?

Advertising 52

Advertising Cookies CPM Retargeting 52

Clearcode

MARCH 15, 2023

Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. Brands, publishers, and agencies include various data acquisition scenarios in their marketing strategies to obtain more zero-party data. What Is Second-Party Data?

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

JANUARY 26, 2024

Top Stories Publicis Plans €300 Million AI Investment Following Strong 2023 Publicis plans to invest €300 million in AI, the agency holding group said in its preliminary earnings report on Thursday. The division is designed to strengthen relationships with brands, secure new customers, and support advertisers and independent agencies.

Media 52

Media Agency Entertainment Cookies 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. Meanwhile, SSPs are increasingly partnering with media agencies.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

AUGUST 17, 2023

YouTube appears to be violating a number of its own policies relating to advertising on kids’ content, according to a new report today from Adalytics, an ad quality and transparency platform. The platform also appears to be running personalised ads on YouTube videos which are labelled as made-for-kids. (It’s

Machine Learning 52

Machine Learning Cookies Advertising Ad Targeting 52

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They buy an audience, not an ad space. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

JUNE 14, 2023

By being more specific, they attract highly targeted customers who are more likely to make a purchase, leading to increased CTR, a higher Ad Quality Score , and a reduction in irrelevant search terms. 5) Set a Realistic Budget Setting a PPC budget for your Google Ads campaign requires careful consideration and strategic planning.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. Finding a balance between scalability and customization is crucial for ensuring ads stand out and resonate with the target audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

AdvertiseMint

JANUARY 13, 2022

6) You’ll Refine Your Target Audience (or Find New Ones). Now that third-party data and cookies are on the way out, getting your hands on quality data for audience targeting is more important than ever. This information can be used to improve ad targeting on social media platforms and throughout your business.

Media 59

Media Marketing Audience Brand Awareness 59

Basis

DECEMBER 13, 2024

For much of the year, marketing teams braced for Googles long-anticipated deprecation of third-party cookies in Chromeonly for the search giant to change its plans for the third time. (At 2024 has been another transformative year for advertisers.

Cookies 93

Cookies Media Advertising Agency 93

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. Reach , a U.K.-based

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69