All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.” Theoretically, yes.

Electronics 98

Electronics Marketing Machine Learning Banner 98

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. An overview of how the header-bidding process works.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

JULY 21, 2022

Caitriona Fitzgerald, deputy director of the Electronic Privacy Information Center, said the ADPPA “is not a perfect bill,” but that it offers a number of new protections to consumers. and European lawmakers are also considering new antitrust regulations while federal agencies are putting pressure in other ways.

Electronics 69

Electronics Finance Ad Targeting Communications 69

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

Media Math

FEBRUARY 19, 2023

Rethink your targeting In addition to SPO, applying ad targeting to reach your intended audience and capture their attention will not only yield positive business outcomes, like improved ROI and lower CPAs, but also reduce the carbon footprint of the media-buying process.

Media 52

Media Viewability A/B Testing Electronics 52

Automatad Inc.

JANUARY 24, 2022

As per an analysis conducted through the collaboration of Standard Media Index and MediaPost, the ad market has completely recovered from the recession it experienced in 2020-21. The analysis was conducted from a pool of actual media buys of independent agencies and agency holding companies to index the total US ad spending.

Advertising 52

Advertising SEO Pop-Up Electronics 52

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52