Single Grain

MAY 30, 2023

If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. In this curated post, we unveil a curated list of the best agencies that have mastered the art of leveraging artificial intelligence to revolutionize marketing strategies.

Agency 52

Agency Marketing Machine Learning SEO 52

All About Advertising Law

AUGUST 12, 2022

As explained by the CFPB, “the use of algorithms and business-specific data to determine when to display a specific business’ ads to specific consumers to affect consumer engagement extends well beyond the activities performed by a traditional media source.”. Theoretically, yes.

Electronics 98

Electronics Marketing Machine Learning Banner 98

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

MAY 2, 2023

The primary tools powering PPC automation are machine learning and artificial intelligence. Machine learning is also integral to predicting future outcomes. Machine learning delivers regular data on your PPC campaign and audience so that advertisers can make any necessary modifications.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Basis

MARCH 14, 2024

How to Leverage Different Types of Contextual Targeting There are a variety of types of contextual targeting, as well as a whole host of different channels that support this tactic. Keyword and topic targeting allow advertisers to align their ads with specific search terms or thematic contexts.

Advertising 98

Advertising Cookies CPM Retargeting 98

VideoWeek

MAY 8, 2024

Snap said its investment in Machine Learning and automation speeds up the process of converting 2D product catalogues into AR assets. The social media giant is further using Machine Learning to power creator recommendations on Instagram, helping brands find creators to partner on campaigns.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Clearcode

JUNE 15, 2023

This can lead to more effective ad targeting and a better user experience. By using PETs to collect non-personal data, publishers can offer more relevant ads to their audiences without risking user trust. PETs can also help advertisers and publishers comply with privacy regulations, such as GDPR and CCPA.

Machine Learning 52

Machine Learning GDPR Advertising Audience 52

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives. A DCO tool can be used with display, social, video and audio ads.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place. How Do Ad Exchanges Make Money?

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Smart-Hub

APRIL 29, 2024

Meanwhile, SSPs are increasingly partnering with media agencies. Programmatic trends are of immense significance in the digital marketing industry as they revolutionize ad targeting, enabling personalized and real-time content delivery. Previously, such relationships were traditionally facilitated by DSPs.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

JUNE 29, 2023

The integration of AI into marketing processes is already underway, with major players like Google and Meta utilizing machine learning algorithms to optimize advertising campaigns. That’s why human agency is still completely valid and necessary. It’s not truly capable (yet) of producing wholly original material.

Marketing 52

Marketing A/B Testing Machine Learning Ad Targeting 52

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. Finding a balance between scalability and customization is crucial for ensuring ads stand out and resonate with the target audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

APRIL 5, 2024

Higgerston added that the amount of time people spend on Meta’s platforms is concerning given that – he claims – “reliable, accurate information is, at best, being given only equal billing to conspiracy theories and misinformation” on Facebook.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

AUGUST 17, 2023

YouTube appears to be violating a number of its own policies relating to advertising on kids’ content, according to a new report today from Adalytics, an ad quality and transparency platform. The platform also appears to be running personalised ads on YouTube videos which are labelled as made-for-kids.

Machine Learning 52

Machine Learning Cookies Advertising Ad Targeting 52

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

MNTN

MARCH 14, 2024

Performance Tracking and Reporting : The SSP tracks the performance of the ad placements, including impressions, clicks, and revenue generated, providing publishers with insights and data for optimizing their inventory sales. The Google Ad Manager platform is both an SSP and an ad exchange. Is Google a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

VideoWeek

AUGUST 18, 2023

While it’s possible for agencies and broadcasters to use alternative currencies without this functionality, it’s a much more manual process. Equativ Bolsters Targeting Capabilities with Nano Interactive Ad tech firm Equativ has partnered with Nano Interactive, a privacy-first ad targeting provider.

Ad Tech 52

Ad Tech Audience Agency Media 52

Basis

MARCH 14, 2024

How to Leverage Different Types of Contextual Targeting There are a variety of types of contextual targeting, as well as a whole host of different channels that support this tactic. Keyword and topic targeting allow advertisers to align their ads with specific search terms or thematic contexts.

Advertising 52

Advertising Cookies CPM Retargeting 52

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. The platform allows us to do multiple things.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Digiday

SEPTEMBER 9, 2022

By gathering information, the agency is asking for public input on dozens of questions to inform any potential new data privacy rules regardless of whether a new national law is passed. Last week, the agency sued the Idaho-based data broker Kochava over its geo-location practices.). It also comes as U.S. said the overturning of Roe v.

Machine Learning 68

Machine Learning Retail Electronics Ad Targeting 68

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. It can help marketers improve omnichannel engagement by targeting customers across many channels. Contextual ad targeting.

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First-Party Cookies Cookies Impressions Ad Exchange 127

Digiday

MAY 3, 2023

Ashwin Navin, Samba TV co-founder and CEO, said AI and machine learning technology will “affect the way we work, how we understand audiences – even the way the technology is being built into the television will basically transform the viewing experience.” Digiday senior reporter Marty Swant contributed reporting.

Ad Tech 69

Ad Tech Media Machine Learning Audience 69

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Don’t forget about contextual targeting!

Advertising 125

Advertising Marketing Ad Exchange Retail 125

VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting. Paramount’s CBS will rely on alternative audience data from VideoAmp, according to Forbes.

Advertising 52

Advertising Ad Tech Agency Audience 52

Single Grain

JUNE 25, 2021

5) The Development of New Ad Technologies. Google, among others, has been hard at work creating new ad targeting options that provide relevant ads without needing to track users on an individual basis. Want to grow your organic traffic by 20-100%?

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Adtelligent

DECEMBER 26, 2023

Some companies have already invested in contextual intelligence employing AI, machine learning, and data scientists to get valuable insights without using personal data, relying rather on the content of the page and its analysis. You know the source of information, so there is no need to evaluate the potential origins of the data.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

Ad Monsters

JANUARY 10, 2025

2: Confusion with Reign in AI Regulations on a National Level Despite the federal government identifying over 700 AI use cases among its agencies , a comprehensive AI regulation appears unlikely in 2025. Notably, over 1000 Ethics jobs are posted on LinkedIn , opening doors for professionals without machine learning PhDs to become AI leaders.

Machine Learning 111

Machine Learning Ad Targeting GDPR Entertainment 111

YieldBird

JANUARY 31, 2025

– Currently I do not see too much impact on our industry – GenAi will change the Buy side and agency industry first – but rather on the creation/creative end of things, but also real time campaign optimisation. With the growing importance of AI, how do you see its impact on the ecosystem?

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Header Bidding Cookies Fill rate Video Ads 52