Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

AdExchanger

OCTOBER 20, 2023

More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge. The post CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not appeared first on AdExchanger.

Ad Targeting 117

Ad Targeting Audience 117

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Targeting precision and flexibility DOOH’s precision targeting capabilities enable brands to reach specific demographics with tailored messages.

Advertising 119

Advertising Marketing Conversion Rate Audience 119

AdExchanger

SEPTEMBER 25, 2023

Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix.

Audience 116

Audience eCommerce Ad Tech Ad Targeting 116

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. With better segmentation comes fewer wasted impressions and ad dollars. and Canada.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

Martech

DECEMBER 7, 2021

The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Snapshot: Customer Data Platforms. Learn more here.

Ad Targeting 109

Ad Targeting Ad network Cookies Audience 109

Digiday

MAY 6, 2024

And the third installment uncovered which ad attributes matter the most to marketers on streaming platforms. This is a member-exclusive article from Digiday.

Ad Targeting 96

Ad Targeting Marketing Audience Advertising 96

Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

Audience 97

Audience Cookies Ad Targeting Media 97

Ad Tech Daily

OCTOBER 22, 2024

MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals.

Audience 100

Audience Marketing Ad Tech Agency 100

AdExchanger

FEBRUARY 27, 2024

Orange142, which has worked with the bureau before, focused on […] The post Why The Atlanta Convention & Visitors Bureau Prioritizes ‘Audience Before Content’ appeared first on AdExchanger. The bureau tapped Orange142, a digital media company owned by Direct Digital Holdings, to get the job done.

Audience 120

Audience Media Ad Targeting Advertising 120

Playwire

AUGUST 21, 2024

To align with this audience, advertisers need to create shareable, personalized experiences that resonate with their needs and wants. requiring a significant focus on contextual targeting. Key Points Get to Know Gen Alpha : Gen Alpha is tech-savvy and expects engaging, interactive content across all digital platforms.

Audience 92

Audience Advertising Ad Targeting 92

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. And then the full suite of targeting in July.” But that’s about to change.

Ad Targeting 85

Ad Targeting Ad Server Geo targeting Ad Tech 85

Ad Tech Daily

OCTOBER 24, 2024

As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections.

Audience 105

Audience Advertising Ad Tech Ad Targeting 105

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Audience 71

Audience Cookies Ad Targeting Agency 71

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Ad Monsters

DECEMBER 16, 2024

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. In this article, Eric Danetz, President at Cognitiv, illustrates how to turn these concepts into actionable success.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. This is where programmatic advertising shines when leveraged well.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

TechCrunch Ads

MAY 18, 2022

In the ad, the smirking audience of data brokers can be seen making bids for Ellie’s ‘digital items’ — including her drug store purchases, emails she’s opened, details of her late night messaging habits and the contact data of her nana (as well as, presumably, the rest of her address book).

Ad Targeting 76

Ad Targeting Cookies Audience Media 76

Martech Series

JANUARY 31, 2023

Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.

ROI 80

ROI Audience Advertising Marketing 80

Ad Tech Daily

OCTOBER 11, 2024

This collaboration enhances Simulmedia’s TV+ Advertising Platform, enabling pharma […] The post Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data appeared first on Ad Tech Daily.

Healthcare 97

Healthcare Audience Ad Tech Marketing 97

AdvertiseMint

DECEMBER 12, 2024

Instagram ads have become a powerhouse platform for businesses looking to connect with their target audience through visually appealing content. Crafting high-performing Instagram ads involves several strategic elements, from audience targeting to content creation and performance monitoring.

Conversion Rate 52

Conversion Rate Click Through Rate ROI Audience 52

Martech

DECEMBER 9, 2024

Engage your audience: Speak clearly and with enthusiasm. TikTok: Use trending sounds and challenges to reach a wider audience. Channels to use: Facebook and Instagram Ads: Target specific demographics with paid ads. Ensure your subject is well-framed and avoid cluttered backgrounds that can distract viewers.

MarTech 111

MarTech Retail Marketing Media 111

The Ad Tech Blog

JULY 14, 2024

Despite the widespread use of mobile devices, many users are reluctant to engage with mobile ads. This can be attributed to factors like ad fatigue, poor ad targeting, and intrusive ad formats. Ad fatigue occurs when users are bombarded with too many ads, leading to a decrease in engagement.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

AdvertiseMint

DECEMBER 26, 2024

AI and machine learning will enhance personalization and ad targeting. AI and Machine Learning in Advertising By 2025, artificial intelligence and machine learning will redefine personalization and ad targeting in the advertising industry. Augmented and Virtual Reality will offer more immersive advertising experiences.

Machine Learning 52

Machine Learning Advertising Ad Targeting Audience 52

AdExchanger

OCTOBER 24, 2023

Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs.

Cookies 122

Cookies Ad Targeting Audience Marketing 122

AdExchanger

JUNE 4, 2024

Seems as if every retailer has its own data and ad targeting business these days. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. But what they don’t have is scale.

Manufacturing 110

Manufacturing Retail Ad Tech Ad Targeting 110

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer.

Ad Targeting 141

Ad Targeting Audience Cookies MarTech 141

AdExchanger

OCTOBER 24, 2023

Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on what they watch and the political campaigns they’ve already seen. The post Comscore’s Proximic Adds New Political Segments To The Trade Desk appeared first on AdExchanger.

Ad Targeting 113

Ad Targeting Audience Advertising 113

AdvertiseMint

JANUARY 2, 2025

Effective Keyword Targeting Understanding and utilizing the right keywords is critical for ad targeting. Incorporate these keywords into your ad campaigns to align with customer search behavior. A/B Testing and Strategic Adjustments Implementing A/B testing allows you to determine which ad elements are performing best.

A/B Testing 52

A/B Testing ROI eCommerce Ad Targeting 52

Digiday

APRIL 18, 2023

It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. “We decided to give it the name of Protected Audience API.”

Audience 69

Audience Cookies Demand Side Platform A/B Testing 69

The Ad Tech Blog

JUNE 13, 2024

**Digital ad spend** refers to the amount of money allocated by businesses for advertising on digital platforms such as social media, search engines, and websites. This type of advertising is crucial for reaching a broad audience and driving engagement. What are some common challenges in media planning?

ROI 130

ROI Audience Ad Targeting Conversion 130

Martech

APRIL 20, 2023

As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.” Mobiquity Technologies’ ATOS 2.0

Ad Targeting 117

Ad Targeting MarTech Audience Media 117

InMobi

MARCH 19, 2025

The truth is, even while there is a resurgence of contextual targeting chatter, advertising dollars have flooded into CTV and retail media networks - not because they’re revolutionary, but because they promise a preponderance of logged-in users and, therefore, index highly on addressability. It is just not that simple.

Audience 52

Audience Advertising Fill rate Cookies 52

AdvertiseMint

DECEMBER 15, 2024

AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time. In 2025, short-form videos will dominate strategies as they effectively capture the audiences attention and enhance engagement.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Digiday

OCTOBER 20, 2022

In the two years since its launch, it’s produced theatrical releases like “Gabby Giffords Won’t Back Down,” to a Netflix docuseries like “Jeen-Yuhs: A Kanye Trilogy,” to try to transform the 100-year-old brand to appeal to a modern audience. Other publishers are lagging behind, however. Keyword blocking is a key part of this issue.

Audience 69

Audience Advertising Media Conversion 69

The Ad Tech Blog

MARCH 25, 2024

Over-reliance on automated systems without human oversight can lead to inappropriate ad targeting and personalization errors. By being clear about how data is used and offering control over their information, companies can foster a positive relationship with their audience, encouraging loyalty and compliance with data protection laws.

Advertising 130

Advertising GDPR Ad Targeting Audience 130