Ad Targeting Audience Brand Lift 
Automatad Inc.
MARCH 23, 2022
The Financial Times invests heavily in brand lift measurement. While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Audiences Constantly Look For Ways to Bypass Website Paywalls. Financial Times’ Brand Lift Strategy. AdTech Trends.
VideoWeek
MAY 17, 2024
Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. The Week in TV ProSieben says Content Investments are Paying Off as Ad Revenues Grow Five Percent German broadcaster ProSiebenSat.1
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Digiday
SEPTEMBER 15, 2022
At the summit, Salon CRO Justin Wohl will discuss the cookie alternatives the publisher is adopting around its programmatic business, the potential of seller-defined audiences and the importance of first-party data. Reaching audiences through inboxes and headphones. WTF are seller-defined audiences? Numbers to know.
Single Grain
NOVEMBER 15, 2019
billion daily active users worldwide on Facebook, so you’re dead on the money by choosing this social network as your ad platform of choice: And, by the way, you’re in good company: 6 million businesses are using Facebook ads to reach their target audiences. So why aren’t your ads performing as well as you’d expect?
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