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CPM vs eCPM

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Maximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand.

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RPM vs CPM

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When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions.

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TikTok Ads vs Facebook Ads

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Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. Creative freedom: Leverage trends and be innovative in your ad content. Carousel ads: Got a range of products to flaunt?

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What is RPM (Session, Page and Ad RPM)

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By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. In other words, CPM is a cost metric, while RPM is a revenue metric.

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What is RPM (Session, Page and Ad RPM)

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By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. In other words, CPM is a cost metric, while RPM is a revenue metric.

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Best High RPM Ad Networks for Publishers in 2023

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One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM.

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Ad RPM vs Page RPM

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Here are some to keep in mind: Site niche Content quality General seasonality Audience geographics Audience demographics Audience seasonality Topic trends and breaking stories Factors impacting Ad RPM & Page RPM Several factors can impact Ad RPM (revenue per thousand ad impressions) and Page RPM (revenue per thousand pageviews) for publishers.