Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 124

Machine Learning Advertising Cookies Conversion Rate 124

Martech

SEPTEMBER 8, 2023

This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project). Topics last year replaced FLoC (Federated Learning of Cohorts) as the preferred way of allowing ad targeting. The roll-out. Additional reporting by Kim Davis.

Cookies 131

Cookies Ad Targeting MarTech Audience 131

Brid.tv

JULY 20, 2022

With the upcoming death of the third-party cookie, many publishers and advertisers are looking for alternate solutions for reaching their ideal audiences. Read this article to find out why contextual video ad targeting is the best option for publishers.

Advertising 96

Advertising Ad Targeting Video Ads Cookies 96

TechCrunch Ads

MAY 18, 2022

In the ad, the smirking audience of data brokers can be seen making bids for Ellie’s ‘digital items’ — including her drug store purchases, emails she’s opened, details of her late night messaging habits and the contact data of her nana (as well as, presumably, the rest of her address book).

Ad Targeting 76

Ad Targeting Cookies Audience Media 76

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Targeting precision and flexibility DOOH’s precision targeting capabilities enable brands to reach specific demographics with tailored messages.

Advertising 125

Advertising Marketing Conversion Rate Audience 125

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer.

Ad Targeting 142

Ad Targeting Audience Cookies MarTech 142

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 68

Audience Cookies Demand Side Platform A/B Testing 68

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. The death of the third-party cookie. The components of adtech.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Ad Monsters

FEBRUARY 9, 2024

Richer data benefits advertisers and content creators by enabling more effective audience segmentation. YY: Can you explain how the advanced AI used in TransUnion’s upgraded identity graph enhances identity resolution and demographic enrichment for ad tech purposes?

Cookies 102

Cookies Ad Tech Ad Targeting Impressions 102

Martech Series

JULY 29, 2022

Whether identity-based, probabilistic, deterministic, or context-driven, the possibility for deterministic, household, and aggregate solutions gives companies the opportunity to extend their audiences and ensure addressability, manage frequency and measurability. All without relying on third-party cookies. Putting the People First.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. The third phase involves placing the data into cohorts. Ready to use.

Cookies 110

Cookies Ad Targeting Retail Audience 110

Oko

SEPTEMBER 3, 2024

Maddie and David on Moonlighting —these shows often draw out the tension for years, keeping audiences hooked with the promise of a resolution that never quite arrives. This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies.

Cookies 52

Cookies Audience GDPR Food 52

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 110

Ad Ops Machine Learning Audience Ad Targeting 110

Digiday

JUNE 12, 2024

As the value of legacy identifiers declines, publishers are rethinking their advertising strategies and seeking alternative ways to demonstrate the value of their hard-earned audiences. This data includes audience events and behaviors at particular moments, indicating interests and affinities.

Cookies 89

Cookies Ad Targeting Audience Media 89

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Ad Monsters

SEPTEMBER 8, 2022

Leveraging first-party data is not a new concept within the ad tech industry, but the practice has become much more vital with each new privacy regulation regulating the collection, usage, and sharing of consumer data. . Sooner or later, third-party cookies will no longer be a viable tool to collect user data.

Cookies 102

Cookies First-Party Cookies Ad Tech Audience 102

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.

Cookies 85

Cookies GDPR Ad Targeting MarTech 85

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Ad Monsters

JULY 2, 2024

Its services promise to deliver personalized ad experiences alongside cookie deprecation. Integrating the Yahoo DSP provides a seamless connection between ad creative and programmatic media buying. YY: How does Yahoo Creative address the challenges of identity changes in online ad-targeting?

Cookies 115

Cookies Brand Awareness Advertising Audience 115

Brid.tv

NOVEMBER 17, 2023

From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. The latest announced date for the third-party cookie phaseout is late 2024.

GDPR 98

GDPR Cookies Real Estate Audience 98

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. Enter the IAB Tech Lab’s seller-defined audiences specification. It just doesn’t translate.

Cookies 80

Cookies Viewability Impressions Ad Inventory 80

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. Dstillery’s new Connected TV (CTV) solution uses AI and applies its patented ID-free technology to reach priority audiences more effectively.

Marketing 122

Marketing SEO Conversion Ad network 122

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. Get acquainted with clean rooms.

Audience 124

Audience Cookies Retargeting Marketing 124

Ad Monsters

APRIL 4, 2023

These websites are often niche, focusing on specific topics or interests and catering to particular audiences. While they may have smaller audiences, their visitors are more engaged and passionate about the content they consume. I think the one that is most widely known and understood are those cookie banners that we see everywhere.

Banner 104

Banner Cookies Audience Advertising 104

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Scale : what’s the match rate with my audience? Unnamed source.

Cookies 80

Cookies GDPR Audience Media 80

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. Geddes added, “That means there will be more competition for less targeted ads,” noting that, at this point, it is still too difficult to predict how Topics will work in practice.

Cookies 105

Cookies Audience Food Advertising 105

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts.

Retail 74

Retail Advertising Cookies Marketing 74

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. How Does Contextual Targeting Work?

Advertising 83

Advertising Cookies CPM Retargeting 83

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Basis

JANUARY 26, 2024

Page Kelley: Now that Google has started phasing out third-party cookies from users’ internet browsers, marketers should start to test and understand new cookie-proof ad targeting tactics to gain an understanding of their performance. Want to learn more about how to make the most of your New Year?

Advertising 85

Advertising Marketing Cookies Impressions 85

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. This is where programmatic advertising shines when leveraged well.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Ad Monsters

DECEMBER 17, 2024

Targeting: Shifting to AI-Enriched Contextual Strategies and First-Party Data As the limitations of cookie-based solutions and traditional DMPs become more evident, 2025 will see marketers pivot to more effective and scalable targeting approaches. Heres how we can expect all of these trends and more to unfold in the coming year.

Marketing 62

Marketing Viewability Cookies Ad Targeting 62