Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts.

Retail 88

Retail Advertising Cookies Marketing 88

Single Grain

JULY 25, 2019

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. Dive Deeper: . CDP vs CRM.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data. Enter MNTN Performance TV.

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data. Enter MNTN Performance TV.

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

Monetize More

MAY 2, 2023

They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users. This led to the development of various ad targeting technologies, such as demographic targeting and contextual targeting.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Ad Monsters

JUNE 28, 2022

Data platforms, broadly speaking, are no different. The market offers a variety of data collection software, including data management platforms (DMPs), master data management solutions (MDMs), and customer data platforms (CDPs). Alphabet Soup: Decoding DMPs, MDMs, and CDPs.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Everything happens on the fly, so the tool reduces ad production and delivery costs. DCO can be constantly fed with data To work, the tool needs data feeds powered with relevant data.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

illumin

DECEMBER 13, 2024

It encompasses a wide range of technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and analytics tools. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

SODP

JULY 25, 2023

Advertisers: Advertisers create and design their ads, specify their target audience and set their budgets. This information is then fed into their chosen demand-side platform (DSP). SSPs: Publishers provide the details of their available ad spaces — including size, location and audience demographics — to SSPs.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Digiday

NOVEMBER 6, 2022

To stick the landing, it’s trying to pull on multiple levers, from first-party data capture to engagement, validation and verification to monetizing readers. It sounds a lot like a data management platform. Xingyu Wang prefers “community engagement platform.”. Sound familiar?

Ad Tech 76

Ad Tech Data Management Platform Affiliates Ad Inventory 76

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The primary aim is to reach specific audiences more directly and at scale. Thus, programmatic advertising emerged, offering a solution to these challenges.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Clearcode

MARCH 15, 2023

In the gathering process, you can utilize customer engagement platforms and enrich single customer views (SCV) in your customer data platforms (CDP) or customer relationship management systems (CRM). To create audiences for ad campaigns, marketers use zero-party, first-party and third-party data.

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

OCTOBER 24, 2023

Key Takeaways A demand-side platform (DSP) is an advertising technology platform that allows advertisers to buy ad space from publishers in real-time, targeting specific audiences. User-friendly interface for properly creating, managing, and optimizing ad campaigns. What Is a Bidder?

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Single Grain

SEPTEMBER 5, 2019

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. Dive Deeper: . CDP vs CRM.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

AUGUST 8, 2023

Anonymization techniques applied in the AdTech industry can include aggregation, data masking, and other methods that significantly reduce the risk of re-identification. Homomorphic encryption allows DSPs to perform computations on encrypted data without decrypting it, thereby securing data while still making it usable for ad targeting.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Adtelligent

MAY 26, 2021

First-Party Data is collected directly from the audience of the given source and is based on their patterns of behavior. Second-Party Data is the first-party data of another source. It is built upon their audience and gathered in a similar manner. It is built upon their audience and gathered in a similar manner.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Adtelligent

DECEMBER 26, 2023

Data collected from Emails, Website forms, and Messengers processed by the company to CRM and (or) DMP What are the first-party data? All the data about the audience can be divided into three types: first-party, second-party and third-party. There is no need for a middleman, and the data is easily accessible.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. Attribution Reporting API : Allows companies to measure ad campaign effectiveness without third-party cross-site tracking. Ever since the project was launched, the APIs have been evolving.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Monetize More

FEBRUARY 7, 2023

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. a part of the Google Chrome cohort aims to replace & block third party cookies with an API system via cohorts like: FLEDGE: In-browser API that helps in retargeting known audiences.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. a part of the Google Chrome cohort aims to replace & block third party cookies with an API system via cohorts like: FLEDGE: In-browser API that helps in retargeting known audiences.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52