Amazon Has a New Way to Prove That TV Ads Drive Sales
Adweek
JANUARY 27, 2025
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.
Ad Targeting Audience Demand Side Platform 
How To Build a Demand-Side Platform (DSP)
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?
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Programmatic Advertising: The Ultimate Guide
illumin
SEPTEMBER 19, 2024
You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. This is where programmatic advertising shines when leveraged well.
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Programmatic’s ad targeting and optimization comes to digital out-of-home
Martech
JUNE 15, 2023
The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. and Canada. Why we care. Synthetic population generation.
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Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.
CIENCE Announces General Availability of GO Digital DSP Powered by CIENCE GO Data
Martech Series
NOVEMBER 1, 2022
Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Furthermore, CIENCE GO Digital bundles CIENCE GO Data—campaign validated data from the number-one ranked lead generation firm in the world—thus providing exacting target audiences.
Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
Monetize More
MARCH 2, 2023
However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.
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What Is a Meta-DSP and How Do You Build One?
Clearcode
NOVEMBER 21, 2022
The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. Key Points. What Is a Meta-DSP?
Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials
Digiday
APRIL 18, 2023
It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. “We decided to give it the name of Protected Audience API.”
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Key Features of an SSP
Clearcode
JULY 24, 2023
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?
Creating a Cookieless Future Today
Martech Series
JULY 29, 2022
Whether identity-based, probabilistic, deterministic, or context-driven, the possibility for deterministic, household, and aggregate solutions gives companies the opportunity to extend their audiences and ensure addressability, manage frequency and measurability. Putting the People First. This does not have to be a future endeavor.
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Addressable TV Advertising: What Is It & How Does It Work?
MNTN
JANUARY 16, 2025
One of the foundations of reaching your key audiences on the high-impact TV screen is addressable TV. Addressable TV advertising is a type of targeted advertising that enables advertisers to customize the ads delivered to individual households while they are watching television.
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Why we care about adtech: The complete guide
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.
DSP, SSP, and Ad Exchange: What’s the Difference?
MNTN
MARCH 19, 2024
DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. Ad Exchanges facilitate real-time bidding, allowing prices to fluctuate based on real-time demand and supply.
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AI-Driven Personalization Engines in Ad Design
The Ad Tech Blog
JUNE 1, 2024
Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.
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The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained
Clearcode
DECEMBER 6, 2022
One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. What Are Seller Defined Audiences (SDA)?
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Pros and Cons of Building Your Own RTB Bidder or DSP
Clearcode
OCTOBER 24, 2023
In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. What Is a Demand-Side Platform (DSP)? What Is a Bidder?
How to Win a Board Game Full of Ad Ops Burning Challenges
Ad Monsters
MAY 22, 2023
Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. Despite being considered a bit outdated, it’s moving forward and introducing a new Nielsen ONE Ads product for measuring media.
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What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. All of this drives the price up.
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How Publishers Can Make More Money With AdTech
Clearcode
APRIL 21, 2023
Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.
What is Real-Time Bidding (RTB) and how does it work?
Lemonads
SEPTEMBER 13, 2020
Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Which Platforms does RTB involve? Before explaining how these different platforms work together for real bidding, let’s see what each platform does!
Why Contextual Targeting in Digital Advertising Is Here to Stay
Basis
MARCH 14, 2024
Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience.
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What Is a Supply Side Platform (SSP)? A Guide for Publishers
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth
VideoWeek
NOVEMBER 8, 2024
AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.
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Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success
Ad Monsters
OCTOBER 19, 2022
Publishers and advertisers prefer working with AdX because it is held to the highest industry standards for inventory and network ad quality. AdX is also the industry leader in uniting many different Demand Side Platforms (DSP) into its exchange, which fosters increased demand and higher CPMs for inventory.
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The Best Mobile Ad Networks For 2023
Monetize More
MAY 30, 2023
Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.
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Find out how much ad networks are bidding in real time
Monetize More
MAY 2, 2023
They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users. This led to the development of various ad targeting technologies, such as demographic targeting and contextual targeting.
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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data
Smart-Hub
DECEMBER 8, 2023
And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users.
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How generative AI is influencing and evolving AdTech
illumin
DECEMBER 13, 2024
AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.
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My ad rates dropped! How do I stop this?
Monetize More
JUNE 13, 2023
These platforms, ranging from social media networks to specialized content-sharing platforms, offer diverse avenues for content dissemination. They attract a vast audience and provide an alternative medium for content consumption. This automated process allows for more efficient and targeted ad placements.
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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends
Single Grain
JULY 18, 2023
These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The bids are based on the target audience, ad placement relevance, and campaign goals.
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What Is an Ad Exchange?
SODP
MAY 30, 2023
This group includes: Product manufacturers Service providers Third-party ad agencies Intermediary ad networks Performance marketers Advertisers use these spaces to post various types of digital ads and reach specific target audiences. Access to these services usually comes with additional data usage fees.
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Supply Side Platform (SSP): What Is It and How Does It Work?
MNTN
MARCH 14, 2024
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. How Does Performance TV Stack up?
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Ad Network: What Is It and How Does It Work?
MNTN
AUGUST 5, 2024
An ad network acts as a broker, collecting available space from publishers and selling it to marketers. However, if you are trying to target a very niche audience, you might end up paying for more space than you need. How Do Ad Networks Work? Delivery: The content is displayed on selected channels.
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Ad Network: What Is It and How Does It Work?
MNTN
AUGUST 5, 2024
An ad network acts as a broker, collecting available space from publishers and selling it to marketers. However, if you are trying to target a very niche audience, you might end up paying for more space than you need. How Do Ad Networks Work? Delivery: The content is displayed on selected channels.
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Third-Party Cookies in Google Chrome: A Guide For AdTech
Clearcode
OCTOBER 21, 2024
Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate.
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What is Programmatic Media Buying?
AdvertiseMint
OCTOBER 24, 2023
This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The primary aim is to reach specific audiences more directly and at scale. The website sends the user’s information and the available ad space details to an ad exchange.
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What is a Supply-Side Platform (SSP) – A Guide for Publishers
Automatad Inc.
NOVEMBER 23, 2023
Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.
How to Build a Dynamic Creative Optimization (DCO) Tool
Clearcode
JANUARY 22, 2023
What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Everything happens on the fly, so the tool reduces ad production and delivery costs. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc.
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Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more
Digiday
APRIL 24, 2023
02 Methodology Digiday identified the top-earning ad-supported streaming services by 2022 ad revenue and also included other popular platforms selected by the Digiday editorial team for their prominence. Digiday updated data for platforms that did not provide updates when possible based on available information.
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UpFronts and NewFronts in Review: Google, Snapchat, Paramount and More
VideoWeek
MAY 8, 2024
Recommendations are based on a range of signals, including audience similarity and topic relativity. ‘Audience persona’ enables advertisers to describe the audience they want to reach, and creates a combination of audience segments which match this description.
The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools
VideoWeek
NOVEMBER 3, 2023
Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week.
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6 Privacy-Enhancing Technologies for AdTech Companies
Clearcode
AUGUST 8, 2023
Anonymization is often used by AdTech platforms to: Perform statistical analysis Conduct basic audience segmentation Generate insights Encryption Encryption is a security measure that involves transforming data into a coded form — often referred to as ciphertext — that cannot be understood by anyone who doesn’t have the key to decode it.
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Digital Advertising Guide
Adtelligent
JULY 19, 2022
Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Search Map listing ads.
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