Ad Monsters

JUNE 28, 2022

DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

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PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. Related: Audience Targeting 101: How to Show Your Digital Ads to the Right People.

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Monetize More

MARCH 9, 2023

Here are some to keep in mind: Site niche Content quality General seasonality Audience geographics Audience demographics Audience seasonality Topic trends and breaking stories Factors impacting Ad RPM & Page RPM Several factors can impact Ad RPM (revenue per thousand ad impressions) and Page RPM (revenue per thousand pageviews) for publishers.

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VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

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VideoWeek

JUNE 21, 2024

When audiences do engage with news, the means through which they do so are continuing to change at pace. .” While it has invested heavily in its own tech and in-house targeting and measurement capabilities, it has also opened up its inventory to a wide range of DSPs, making access easier from the buyer’s perspective.

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Automatad Inc.

JANUARY 31, 2022

Furthermore, ad tech executives are skeptical that the Topics technology could prohibit advertisers from executing ad-targeting precision that third-party cookies ensured. Advertisers which ranked amongst the top 10 in ad spend included Teladoc Health, Berkshire Hathaway, Amazon, and Comcast.

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AdvertiseMint

DECEMBER 2, 2023

A Clear Value Proposition Spell out how your product or service solves your target audience’s needs simply and effectively. The proposed value and trial ideas interest the target audience enough to try the software for themselves. #2 It provides a sense of togetherness that is lacking in other finance apps.

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VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. RTL AdAlliance Adds ‘Smart Demographics’ to Targeting Offering RTL Group-owned media sales house RTL AdAlliance has announced ‘Smart Demographics’, a new demographic targeting capability which sits within its wider ‘Smart Audiences’ product.

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Clearcode

MAY 10, 2023

We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. You’ve got an advertiser and a publisher, and the advertiser might want to do some kind of ad targeting across the publisher’s website or properties.

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Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

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Digiday

DECEMBER 19, 2022

The lower initial price also helps expand the addressable audience for ads and other competing or complementary revenue streams, as it not only brings in direct revenue, but also expands circulation. In that way, a publication’s array of member-exclusive benefits also reflects its target audience.

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VideoWeek

JULY 29, 2022

The Nordic streamer also raised its year-end subscriber target from 7 million to 7.3 French MPs voted to scrap the TV licence fee on Saturday, replacing the €138 levy with plans to finance public broadcasting through VAT. We must report our stories in the way that audiences want to consume them,” she told staff in an email.

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VideoWeek

AUGUST 18, 2023

Paramount and OMG Test Out VideoAmp as Alternate Currency Paramount and Omnicom Media Group are both trialling use of audience data from VideoAmp as an alternative currency, as part of a test run with tech provider Mediaocean. The segments are based on video engagement data, allowing advertisers to target similar audiences.

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