Clearcode

MARCH 23, 2023

The idea here is to make it possible for advertisers to reach their target audience using their and their retailer partner’s first-party data across different websites and apps. This allows brands to communicate with their target audience along the entire purchase path by showing them relevant and personalized ads.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

SEPTEMBER 5, 2019

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Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Smart-Hub

APRIL 29, 2024

5G 5G is the fifth generation of mobile communications, capable of 20 times the speed of LTE (Long-Term Evolution) and reaching 20 GB/sec. In addition, voice ads can also include audio ads, which are usually placed on streaming music services like Spotify and Apple Music. Why is that important for programmatic advertising?

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

DECEMBER 8, 2023

There are two formats to choose from: conversation ads or message ads. Ideal for : Businesses aiming to engage in direct, personalized communication with potential clients or customers, and reach specific decision-makers to nurture leads.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JANUARY 3, 2024

Social Media Ads : Ads on platforms like Facebook or Instagram that start to engage users with interesting content. Consideration: Retargeting Ads : Ads targeted to users who have already shown interest in your product or visited your website.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. This pillar emphasizes the importance of maintaining user privacy , complying with data regulations, and transparency in data collection and usage.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

MAY 27, 2022

Outside of social, the study suggested a sectoral shift towards video, with ad spend rising 41 percent from 2020. By comparison, traditional advertising (such as banners, native and newsletter ads) grew by 20 percent across the same period. . Hoyle previously spent three years as Creative Director at Tin Man Communications.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

AUGUST 3, 2021

Standard video ads appear as a commercial break during the streaming of any of Hulu's full episodes. Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners. Here is an example of a standard video ad : 2) Branded Slate Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

JUNE 26, 2023

Reporting and Communication with Franchisor: Franchisees usually need to provide regular reports on their operations, sales, and other key metrics to the franchisor. Compliance with Franchise Guidelines: Franchisees are required to comply with the franchisor’s established guidelines and policies.

SEO 52

SEO Food Audience Advertising 52

Martech

MARCH 1, 2024

Investing in technical infrastructure to help you activate your first-party data strategy Marketers need to fill this new data void with other ad-targeting techniques that leverage first-party data, as it is the last exhaustive set of data available. Advantages of a CDP Increased marketing efficiency. Customer acquisition.

Cookies 125

Cookies First-Party Cookies GDPR Pop-Up 125

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69