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3 future-proofing strategies for Google’s third-party cookie crackdown

Martech

The marketing impact of the death of third-party cookies To understand how to prepare for this paradigm shift, it’s important to understand the difference between first- and third-party cookies fully. It helps extend the lifetime of first-party cookies, avoiding some impact from ad blockers.

Cookies 119
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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 101