illumin

DECEMBER 13, 2024

Video and Audio Content Creation: With Generative AI models like OpenAIs DALL-E or MidJourney, AI can generate compelling visuals and even entire video ads from scratch. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI. Request a demo

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Smart-Hub

DECEMBER 8, 2023

Advertisers use DSPs to manage the trading process in programmatic ads infrastructure comprehensively. With the help of DSPs, advertisers specify: the type of ad inventory they need; ad format (video, audio, banner, etc.); define the target audience; set a purchase budget; view campaign statistics, and much more.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Notable pioneers include Google AdWords, which enabled businesses to target audiences through keyword-based advertising.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JULY 18, 2023

Audio Ads Audio ads are smartly crafted advertisements that reach audiences through audio streaming platforms, podcasts, or music apps: Leveraging the power of spoken words, captivating melodies or catchy jingles, they skillfully convey brand messages and promotional content.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

MARCH 21, 2023

The publisher places the ad network’s tags on their website either by directly inserting the tags into the page or utilizing a first-party ad server. After displaying an ad, the advertisers can control and rotate multiple banners using the ad network’s campaign management system without the need to contact a publisher.

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Ad network Header Bidding Ad Ops Ad Server 52

TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

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Ad Targeting Pop-Up Cookies GDPR 107

TechCrunch Ads

JUNE 29, 2022

The tech giant profiles account holders for ad targeting purposes — apparently relying on user consent as its legal basis. The series of GDPR complaints are being coordination by members group BEUC, aka the European Consumer Organisation. But Ireland has yet to issue a single GDPR decision against Google.

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GDPR Cookies Banner Ad Targeting 96

TechCrunch Ads

AUGUST 2, 2022

But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

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Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

Clearcode

JANUARY 22, 2023

One of the main features of the cookie law was that websites had to display a banner to inform its visitors that they would create a cookie during the visitor’s session on the website. 2006: Popular ad-blocking software, Adblock Plus, launches. 2018: The EU’s GDPR goes into force on May 25, 2018. different servers).

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Cookies First-Party Cookies Audience Retargeting 101