Martech

MARCH 1, 2024

Investing in technical infrastructure to help you activate your first-party data strategy Marketers need to fill this new data void with other ad-targeting techniques that leverage first-party data, as it is the last exhaustive set of data available. Dig deeper: Why marketers should care about consumer privacy Get MarTech!

Cookies 119

Cookies First-Party Cookies GDPR Pop-Up 119

Martech

MARCH 10, 2023

These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games. The average CPM for in-game display ads ranges from $10-20, with video ads from $15-30. Get MarTech! In your inbox. Business email address Subscribe Processing.

Advertising 113

Advertising Ad network CPM Non-Profit 113

Martech

MARCH 7, 2022

As was her usual practice, she looked at previous ad campaign history and website traffic to gather data to use in planning the company’s website redux. Typically, in marketing, you look at how banner ads or display ads perform in other locations,” Pierangeli said. They’ve converted 30% of those leads to MQL — so far.

A/B Testing 98

A/B Testing Audience Ad Targeting Conversion Rate 98

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Our benchmark tests found that the ad banker can reduce budget overspending from 37.2%

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

JANUARY 22, 2023

One of the main features of the cookie law was that websites had to display a banner to inform its visitors that they would create a cookie during the visitor’s session on the website. This type of secure data collaboration can power many programmatic advertising processes, such as ad targeting and measurement.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page.

Retail 59

Retail Media eCommerce Audience 59