Martech

JUNE 15, 2023

Behavioral segmentation: Segments are based on specific behaviors like frequent traveling, fitness activities, food preferences, shopping habits, etc. Marketers can drive a number of engagement and conversion actions using advanced DOOH targeting in their campaigns. Donzis offered some examples of how brands can engage with DOOH.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. We can measure key upper funnel metrics, such as brand awareness, recall, lift, and other KPIs, via custom mobile surveys and compare exposed and unexposed groups.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Digiday

JUNE 7, 2022

As TikTok popularity swells, Silk looks to tap growth: The plant-based food brand started advertising on TikTok in April 2022. Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness: Viv started posting educational series on TikTok in April 2021.

Agency 69

Agency Ad Tech Impressions Media 69

Single Grain

JUNE 26, 2023

Note that these franchises have demonstrated success in multiple markets, have strong brand recognition, and a history of franchisee support. McDonald’s: One of the most recognized fast-food chains in the world, McDonald’s has thousands of locations globally.

SEO 52

SEO Food Audience Advertising 52

Single Grain

JULY 20, 2023

For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. Promotion Assets If you have an upcoming promotion, such as a big sale, Google Ads offers different promotion assets to increase your reach. Does that mean you shouldn’t bid on long-tail keywords?

ROI 52

ROI Conversion CPC Food 52

Digiday

APRIL 24, 2023

Tubi’s Chief Revenue Officer Mark Rotblat described a takeover by Hormel Foods’ Planters brand. “We Advertisers can give customers a full-screen, seven-second brand experience when they launch the Freevee app on Fire TV for the first time in a day.

Audience 69

Audience Agency Advertising Ad Exchange 69

AdvertiseMint

JANUARY 13, 2022

In the era of first-party data, these audience lists are extremely valuable for any successful marketing strategy and can help you target future campaigns more accurately. You can also view Facebook pages of other large brands to determine which social media marketing strategies are working best for them and which ones you should avoid.

Media 59

Media Marketing Audience Brand Awareness 59