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Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

Post cookie insights for publishers. The Financial Times invests heavily in brand lift measurement. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights.

GDPR 52
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Media Briefing: Publishers are feeling the pressure from advertisers to deliver more, faster

Digiday

Developing first-party data to prepare for the post-cookie era. Despite Google continuing to push back the deprecation of the third-party cookie, many publishers are developing their own first-party data suites to prepare for the inevitable. Learn more about this third-party cookie-alternative here. Numbers to know.

Media 69
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The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

This data will give Politico a better understanding of its audience, and can be used for ad targeting, according to Adweek. Discovery, Disney and More Ad of the Week Lynx, Robbery Follow VideoWeek on Twitter and LinkedIn. Jones joins from Pixability, where she was MD for EMEA.

Retail 98