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Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

The Financial Times invests heavily in brand lift measurement. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Financial Times’ Brand Lift Strategy. AdTech Trends.

GDPR 52
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The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

This data will give Politico a better understanding of its audience, and can be used for ad targeting, according to Adweek. Discovery, Disney and More Ad of the Week Lynx, Robbery Follow VideoWeek on Twitter and LinkedIn. Jones joins from Pixability, where she was MD for EMEA.

Retail 98