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X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen. X has been increasingly positioning itself as a video platform as it seeks to draw more ad spend onto its platform. Jones joins from Pixability, where she was MD for EMEA.
It’s not just that campaigns need to achieve more impressions, but they need to meet the right type of impressions that adhere to agencies’ viewability requirements, frequency caps and brand safety standards. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding adtargeting data.
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