Single Grain

AUGUST 19, 2019

When you can effectively communicate in a way that resonates with your audience, your ads will naturally be more relevant to them. 2) Target Deeper. Be more specific in who your ads target. If your ad engagement is low, the first place to look is the headline. Click here to download it for free right now!

Impressions 80

Impressions Audience Banner A/B Testing 80

Ad Beat

JANUARY 1, 2020

The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

OCTOBER 4, 2022

Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Using segmented data, publishers can sell ad units through direct deals to advertisers and provide data for better ad targeting.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Single Grain

JULY 4, 2023

This allows you to engage with your audience over time and repurpose the content for ongoing communication. Leveraging user-generated content: Tap into the creativity and loyalty of your audience by showcasing UGC , fostering a sense of community, and building trust through authentic user experiences.

ROI 52

ROI Media Audience Click Through Rate 52

AdvertiseMint

OCTOBER 13, 2023

Compare performance – Look at click-through rate, sales, signups, etc. These are key metrics and KPIs to monitor: Impressions – How many times your ad is seen. Clicks – Clicks on your CTA or link. CTR – Click-through-rate – Clicks divided by Impressions.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Single Grain

MAY 31, 2023

Email Marketing Platforms: These provide data on email open rates, click-through rates, conversions, and subscriber behavior. For example, you can use an AI marketing tool to set a simple task automation to send personalized product recommendations to customers who have added certain products to their cart.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Single Grain

APRIL 13, 2023

This process will help you optimize your campaign, increase click-through rates (CTR), and ultimately drive more conversions. It also enables you to identify new opportunities for targeting your audience and improving your campaign’s overall performance.

SEO 52

SEO Audience Click Through Rate Conversion 52

VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.

Ad Tech 52

Ad Tech Media Agency Audience 52

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121