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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

The primary causes include high ad frequency, lack of creative variation, and poor targeting strategies. Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). FAQs What is ad fatigue?

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CPM vs eCPM

Monetize More

Can apply to any other buying method such as CPA, CPC, etc. Visitors don’t need to click on the ads for the publisher to earn ad revenue. Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR).

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What every marketer needs to know about programmatic advertising

Martech

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Programmatic ad targeting is only as good as the data it’s based on. Video ads, native ads and behavioral ads have been found to be top performers. Third-party cookie depreciation.

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Why we care about adtech: The complete guide

Martech

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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Best High RPM Ad Networks for Publishers in 2023

Monetize More

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM.

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How Much Do Facebook Ads Cost – [2021 New Data]

Karola Karlson

What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? How to succeed in Facebook ad bidding? Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021.

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Google Ads Audit Template: Your Complete Checklist

Single Grain

Some prominent PPC account checks done during an audit are analyzing the account structure, checking the ad settings, reviewing multiple and single ad group keywords, testing the ad copy, reviewing the ad targeting options, perfecting the bidding strategies, and checking the conversion tracking via Google Analytics.