Basis

DECEMBER 10, 2024

For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors. And though the technology holds significant potential for advertisers, its critical to remember that AI has long been foundational to programmatic advertising.

Agency 87

Agency Advertising Communications Machine Learning 87

AdvertiseMint

DECEMBER 15, 2024

AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time. Brands that clearly communicate their sustainable practices will likely build deeper trust and loyalty with their customer base.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

The Ad Tech Blog

JULY 17, 2024

Challenges include computational overhead and communication costs. Companies collect vast amounts of user data to deliver personalized ads. Ad tech companies need to balance the need for data to improve ad targeting with the requirement to protect user privacy.

Healthcare 130

Healthcare Machine Learning Finance Ad Tech 130

Martech

NOVEMBER 16, 2023

Lytics’s Lytics Interest Engine uses AI tools, including Google Vertex AI for Natural Language Processing (NLP), to create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network.

Marketing 110

Marketing SEO Conversion MarTech 110

Martech

MAY 14, 2024

In the past, contextual advertising has been hamstrung by overly rigid standardization and broad categorizations, which was logical at the time for simplifying ad targeting and reducing complexity by classifying individuals into predetermined segments.

Machine Learning 112

Machine Learning Advertising Cookies Conversion Rate 112

Martech

OCTOBER 12, 2021

They’ve also changed their infrastructure and have come up with different solutions where they are restricting tracking capabilities, and they have things like limited ad targeting use cases.”. For instance, if you ask for their first name, it’s so that you can personalize communications.

Marketing 115

Marketing GDPR CPA MarTech 115

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Ad Monsters

SEPTEMBER 8, 2022

According to Google Ad Manager , PPIDs are a unique identifier assigned by a publisher to a user. Publishers will share PPIDs with Google’s programmatic demand and this process will help them customize their ads, targeting, and advertising expertise. . Some say that ESP gives publishers more bang for their buck.

Cookies 105

Cookies First-Party Cookies Ad Tech Audience 105

Basis

SEPTEMBER 27, 2024

No Longer the Wild West In the early days of social media, the landscape was akin to a “wild west” of digital communication: Platforms were growing and changing rapidly, and both users and advertisers operated with significant freedom and minimal oversight.

Media 90

Media Advertising Ad Targeting Audience 90

Brid.tv

NOVEMBER 17, 2023

Alternatives to Behavioral Targeting Whether due to the phaseout of third-party cookies or for legal or ethical reasons, the advertising community has been coming up with possible alternatives , both for data collection and for ad targeting. This is a multifold solution among behavioral alternatives.

GDPR 98

GDPR Cookies Real Estate Audience 98

Digiday

SEPTEMBER 8, 2022

Experts say the use of AI is increasing as ad targeting with first-party data has become even in more demand. AI can help automate some of those processes, from creative to segmentation and potentially help agencies optimize their ad spend by cutting down on tedious tasks. Generating content and creativity.

Agency 69

Agency Machine Learning Communications Information Technology 69

MNTN

APRIL 21, 2023

Live programming reshaped how we thought about entertainment and communication, and was a monumental step toward today’s interconnected world. Streaming offers another avenue for brands while also providing a level of ad targeting and measurement not possible on linear TV. At that moment, everything changed.

Entertainment 98

Entertainment Ad Targeting Communications Advertising 98

Ad Monsters

APRIL 17, 2023

The Remote Control and the Identity Conundrum The Remote Control: With several state-wide privacy laws in place and on the way, CTV providers must offer consumers residing in those states the option to opt out of selling or sharing their personal information for ad targeting.

Cookies 98

Cookies Advertising Ad Tech Ad Targeting 98

Clearcode

MARCH 13, 2023

x means that companies now have a standardized way to communicate and transact with each other when buying, selling and measuring DOOH ads. The Main Challenges With DOOH Advertising What Has Been Added to the OpenRTB Protocol for DOOH Advertising? Define when the ad will be approximately displayed.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Single Grain

DECEMBER 27, 2019

Speaking of Google , “companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn or Twitter begin seriously entering the audio space.” These two things combined present a very big opportunity for companies to rethink how they communicate with their employees to drive engagement.”.

SEO 23

SEO Audience Pop-Up Communications 23

Martech

MARCH 1, 2024

Investing in technical infrastructure to help you activate your first-party data strategy Marketers need to fill this new data void with other ad-targeting techniques that leverage first-party data, as it is the last exhaustive set of data available. Advantages of a CDP Increased marketing efficiency. Customer acquisition.

Cookies 118

Cookies First-Party Cookies GDPR Pop-Up 118

Clearcode

JULY 24, 2023

Source: eMarketer.com Demand Source Integration In order to allow publishers to connect with a diverse pool of potential buyers, SSPs need to integrate with demand-side platforms (DSPs), ad exchanges, ad networks, agencies, and direct advertisers. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

VideoWeek

NOVEMBER 29, 2024

NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units. Walmart will no longer use the term DEI in its official communications according to Adweek, is not renewing its racial equity centre commitments, and is reviewing grants to Pride events.

Ad Tech 59

Ad Tech Media Retail Agency 59

Ad Monsters

APRIL 4, 2023

What’s really important is that brands evaluate each of those IDs, like the ones you’ve mentioned, and others that are available based on the use cases that are important to them and understanding the components that make up the ID to understand ID viability and durability Many of these IDs can handle ad targeting.

Banner 105

Banner Cookies Audience Advertising 105

Clearcode

FEBRUARY 26, 2023

The Main Advantages of Client-Side Ad Insertion What Is Server-Side Ad Insertion (SSAI)? The Main Advantages of Server-Side Ad Insertion What’s the Difference Between Client-Side Ad Insertion and Server-Side Ad Insertion? Once the ad has been displayed, the video player then resumes the video.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Ad Monsters

MARCH 23, 2023

It can lead to increased form submissions, page views, longer time spent on the site, and higher click-through rates on ads, all of which can help boost revenue. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

AdvertiseMint

AUGUST 20, 2023

Users can provide feedback on ads, helping the platform identify and address concerns promptly. Privacy-centric ad targeting: TikTok prioritizes user privacy. Ad targeting methods use anonymized and aggregated data, allowing effective audience reach without compromising personal information.

Advertising 52

Advertising Ad Targeting Audience Video Ads 52

AdOpsHouse

JUNE 2, 2021

Before we can think about purchasing ad traffic we need to ensure we have a place to send it that is set up in such a way to achieve your goals. Whether that goal is branding and communications oriented or more action oriented is up to you. For display ads you are not limited to a text only medium like with the search campaigns.

Marketing 52

Marketing Ad Ops Communications Banner 52

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Single Grain

APRIL 12, 2023

Here is a breakdown of the components that go into crafting succinct ad copy: Use simple language: Good ad copy should be compelling, but still easy to understand without talking down to your audience. It should communicate the key benefits of the product or service being promoted and propose a solution for a need.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

AdvertiseMint

FEBRUARY 17, 2024

While its global reach is impressive, the precision of Facebook’s ad targeting options sets it apart. The Facebook Ads Manager tool allows businesses to define their audience based on demographics, interests, behaviors, etc. When you create ads, they are not displayed to random Facebook users.

Advertising 52

Advertising Audience Impressions Communications 52

Ad Beat

JULY 11, 2024

For that reason, Airbnb’s standard ads are image-heavy. Sure, these ads aren’t as flashy as Booking.com’s celebrity campaigns, but they do an excellent job of communicating VRBO’s brand proposition. Landing Pages Simplicity is a key element of VRBO’s landing pages, too.

Video Ads 95

Video Ads Display Advertising Audience Pop-Up 95

Ad Wisey

MAY 13, 2022

As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences. Adstream is a significant digital asset for ad management that provides improved solutions. Why HubSpot? Advanced reports.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

InMobi

OCTOBER 29, 2021

Consumer Sentiment About Personal Data, Ad Targeting And Personalizing Advertising Just because Americans are comfortable with ads doesn’t mean they want to share their data with advertisers. 42% said they don’t want ads to be personalized to them at all. In particular, communication is key.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? What Are The Benefits Of Dynamic Creative Optimization?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

MARCH 23, 2023

The idea here is to make it possible for advertisers to reach their target audience using their and their retailer partner’s first-party data across different websites and apps. This allows brands to communicate with their target audience along the entire purchase path by showing them relevant and personalized ads.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

JUNE 8, 2023

Ad Account Access Verify the access levels granted to different team members or agencies. 2) Ad Targeting Periodically revisiting your ad targeting settings is foundational in any audit. This is a particularly powerful technique once there is some data in the ad account for you to compare with your results.

Retargeting 52

Retargeting A/B Testing Conversion Rate Conversion 52

Single Grain

AUGUST 19, 2019

When you can effectively communicate in a way that resonates with your audience, your ads will naturally be more relevant to them. 2) Target Deeper. Be more specific in who your ads target. Dive Deeper: The Ultimate Guide to Developing Buyer Personas (with Templates!).

Impressions 80

Impressions Audience Banner A/B Testing 80

AdvertiseMint

FEBRUARY 8, 2024

This makes the process seamless and increases their likelihood of engaging with the ad. Targeted data collection : Businesses can customize the form to collect specific information relevant to their needs. This targeted data collection offers valuable insights about their potential customers. Step 7: Choose a CTA button.

Conversion Rate 52

Conversion Rate Audience Retargeting Conversion 52

Basis

DECEMBER 1, 2023

Finserv marketers who apply current tools and techniques can better communicate to their intended audiences both about their data and based on their data. People want to know how their data is being used and trust that their data, like their money, is safe.

Marketing 52

Marketing Education Finance Machine Learning 52

Single Grain

MAY 30, 2023

Some of the key areas where AI marketing agencies often apply AI technologies include data analysis, predictive analytics , personalization and targeted content, customer service, content creation, ad targeting and marketing automation. Communication: Evaluate the agency’s communication and collaboration style.

Agency 52

Agency Marketing SEO Machine Learning 52

SODP

JULY 25, 2023

These platforms then make these ad spaces available to various demand partners. Publishers: Publishers provide the digital real estate where ads will appear. When a user visits the publisher’s website or app, the SSP communicates details about the available ad spaces and visitors to its demand partners.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52