Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Ad Monsters

MARCH 23, 2023

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? To run a hyper-relevant ad campaign (e.g.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

InMobi

OCTOBER 29, 2021

Consumer Sentiment About Personal Data, Ad Targeting And Personalizing Advertising Just because Americans are comfortable with ads doesn’t mean they want to share their data with advertisers. 42% said they don’t want ads to be personalized to them at all. In particular, communication is key.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

Clearcode

MARCH 23, 2023

The idea here is to make it possible for advertisers to reach their target audience using their and their retailer partner’s first-party data across different websites and apps. This allows brands to communicate with their target audience along the entire purchase path by showing them relevant and personalized ads.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

MARCH 15, 2023

Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. Source: Forrester An example of direct communication with the client that helps to prepare more suitable offers. How Is First-Party Data Used In Programmatic Advertising?

GDPR 52

GDPR Audience Cookies eCommerce 52

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Single Grain

JULY 25, 2019

This usually occurs through a collection of transactional information, communications or online engagements. DMPs focus on anonymous data, such as devices, cookies and IP addresses. While CDPs are concerned with marketing, DMP data is mostly used in advertising (such as finding better ways to target ads).

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Ad Monsters

JANUARY 3, 2024

Ad spend was plummeting. For publishers, there was just no way to make heads or tails out of the year that was the last before the 3P cookies’ demise. Political ad spend is on the rise, but there are ad quality challenges for any publisher wanting to jump into that pool. Targeting Capabilities.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

VideoWeek

MAY 17, 2024

Iger, speaking at MoffettNathanson’s 2024 Media, Internet and Communications Conference in New York, said that these channels are still valuable for reaching older viewers who don’t engage with Disney+. This data will give Politico a better understanding of its audience, and can be used for ad targeting, according to Adweek.

Retail 98

Retail Media Ad Tech Audience 98

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. Communicating and promoting job vacancies fairly. Google Introduces New Tool to Expose Hidden Ad Tech Fees, read on VideoWeek.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Single Grain

SEPTEMBER 5, 2019

This usually occurs through a collection of transactional information, communications or online engagements. DMPs focus on anonymous data, such as devices, cookies and IP addresses. While CDPs are concerned with marketing, DMP data is mostly used in advertising (such as finding better ways to target ads).

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

AdvertiseMint

JANUARY 13, 2022

Companies can build trust and customer loyalty by communicating directly with people through social media feeds that have been designed specifically for each platform. 6) You’ll Refine Your Target Audience (or Find New Ones). 13) Stay Relevant in Your Industry. Photo by Timothy Hales Bennett on Unsplash.

Media 59

Media Marketing Audience Brand Awareness 59

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. This pillar emphasizes the importance of maintaining user privacy , complying with data regulations, and transparency in data collection and usage.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Data incentivization.

Ad Targeting 143

Ad Targeting Cookies Communications Conversion Rate 143

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 121

Cookies First-Party Cookies GDPR Pop-Up 121

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Brid.tv

NOVEMBER 17, 2023

For instance, in 2019, Facebook (yes, again) was sued by a group of users for allowing real estate agencies to target ads based on a user’s race and nationality (some of which were reported to exclude users in the categories “African Americans” and “Hispanics”), effectively creating a digital redlining phenomenon.

GDPR 98

GDPR Cookies Real Estate Audience 98

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69